Chinese manufacturer pays 70% of net profit as bonuses
Year-end party features event where employees count and take home cash themselves

On the 13th (local time), a crane manufacturer in Henan Province, China, paid performance bonuses to employees in cash at its annual event. Screenshot from Weibo

On the 13th (local time), a crane manufacturer in Henan Province, China, paid performance bonuses to employees in cash at its annual event. Screenshot from Weibo

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A Chinese manufacturer is drawing attention for its unconventional bonus policy of sharing about 70% of its annual net profit with employees.


According to the Hong Kong-based media outlet South China Morning Post (SCMP) on the 25th, Henan Mine Crane, a crane manufacturer headquartered in Henan Province, China, recently paid out performance bonuses totaling 180 million yuan (about 37 billion won) to employees at its year-end event. This amount corresponds to about 70% of the company’s annual net profit.


"Take as much as you can count"...Performance bonuses for 7,000 employees

The highlight of the event was the so-called "cash stacking event." The company placed bundles of cash totaling about 60 million yuan (about 12.5 billion won) on roughly 800 banquet tables set up at the venue and had employees count the money themselves and take it. Around 7,000 employees attended the event.


In videos released online, employees can be seen quickly counting banknotes or walking around with their arms full of cash. It is reported that employees received exactly the amount they counted as their bonus.


On the 13th (local time), a crane manufacturer in Henan Province, China, paid performance bonuses to employees in cash at its annual event. Screenshot from Weibo

On the 13th (local time), a crane manufacturer in Henan Province, China, paid performance bonuses to employees in cash at its annual event. Screenshot from Weibo

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70% of net profit to employees...Effectively giving up dividends

Founded in 2002, Henan Mine Crane is a manufacturing company that produces cranes and logistics equipment, and it is known to be operating in more than 130 countries. The company’s net profit last year was about 270 million yuan (about 56.2 billion won), of which about 180 million yuan was paid to employees as performance bonuses.


Chairman Chui Peijun, known as the company’s de facto owner, holds about 98.88% of the shares, meaning that this bonus payout effectively amounts to giving up a significant portion of his own dividends.


Chairman: "It’s not because I like giving money...I just hope it helps a little"

At the event, when the finance team prepared home appliances such as washing machines as prizes, Chairman Chui instructed them, "Gold prices are rising, so just give more cash instead." On the spot, he decided to give an additional 20,000 yuan (about 4.1 million won) to each employee.


In the past, Chairman Chui Peijun also paid employees their performance bonuses in cash. Weibo capture

In the past, Chairman Chui Peijun also paid employees their performance bonuses in cash. Weibo capture

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However, he emphasized the purpose of the bonus payments, saying, "The goal is not simply to hand out money." Chairman Chui said, "I am well aware that many young employees these days are burdened with car installment payments or mortgage loans," adding, "I hope the company’s small support can provide at least a little comfort to them."


Once the news broke, it caused a stir on Chinese online platforms. Local internet users left comments such as "The chairman is the real god of wealth," "This is far more powerful than any advertisement," "I would like to work for a company like this for life," and "I want to apply right away."



Previously, the company also distributed a significant portion of its profits as performance bonuses to employees in 2024, and on International Women’s Day last year, it paid a total of 1.6 million yuan (about 300 million won) in bonuses to 2,000 female employees. Industry observers say that such unconventional compensation policies are having a positive impact not only on employee motivation but also on enhancing the company’s brand image.


This content was produced with the assistance of AI translation services.

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