Lotte Department Store Holds First Wedding Fair of the Year... "Largest Ever in Scale"

From February 20 to March 2
Participating brands increased by 15%

Lotte Department Store announced on the 19th that it will present its largest-ever wedding fair, "All About Premium Wedding," at all branches from February 20 to March 2.

This wedding fair focuses on premium furniture and fashion brands, which show strong demand at every wedding fair, and is characterized by expanding participating brands across all categories by 15% compared to last year, thereby widening customers' range of choices.

A man and a woman are looking at an informational brochure at The Conran Shop on the 8th floor of Lotte Department Store's main branch in Sogong-dong, Jung-gu, Seoul. Lotte Department Store

In particular, Lotte has strengthened its lineup of global fashion brands such as Brioni and Alaia, as well as high-end watch brands such as Breguet and Panerai. In the lifestyle category, it has enhanced premium furniture brands such as Natuzzi, Carl Hansen & Son, and Alloso, while in the fashion category it has built a solid lineup of formalwear brands such as Theory, Obzee, and Kuho.

As the number of participating brands has expanded to a record scale, opportunities to earn "Wedding Mileage," which is most frequently used by engaged couples, have also grown. Wedding Mileage is a reward program that offers Lotte Department Store gift certificates worth up to 7% of the total accumulated amount, based on purchases made at Lotte Department Store over nine months after joining Lotte Wedding Members. During the wedding fair, Lotte will run a double-accumulation event that allows customers to earn up to twice the usual mileage on major wedding-related categories such as overseas luxury goods, watches and jewelry, and furniture, as well as an additional 50% mileage accrual event on purchases of fashion items and small home appliances.

In addition, until the 24th, Lotte will support smart shopping for engaged couples by running a referral event that grants 100,000 welcome Wedding Mileage points to new members who sign up using an existing member's referral code.

Lotte will also introduce exclusive collaboration products available only at Lotte Department Store. For this wedding fair, it has planned a "Porcelain Table Set" in partnership with Monkeywood, a brand specializing in dining tables. A total of 200 sets have been prepared, with 100 sets each of 4-person and 6-person tables, and they will be sold only at 16 Monkeywood stores within Lotte Department Store branches nationwide, adding to their exclusivity. The prices are 1.8 million won for the 4-person Porcelain Table Set and 2.4 million won for the 6-person Porcelain Table Set.

Lotte will also operate a "Premium Wedding Return-Gift Specialty Zone" to enhance the convenience of online shopping. The return-gift specialty zone on Lotte Department Store Mall is the only dedicated return-gift mall operated by a retailer where customers can compare and purchase a wide range of items, from traditional wedding return gifts to unique presents. First launched in April last year, it has seen steadily rising customer satisfaction thanks to services such as "personalized recommendations" and "gift wrapping service." This time, Lotte will actively target online shopping demand by offering Wedding Mileage accrual benefits to customers who make purchases there during the wedding fair period.

Park Sangwoo, Head of Marketing at Lotte Department Store, said, "For this year's first wedding fair, we have prepared the largest-ever lineup of participating brands to coincide with the full-scale wedding season," adding, "In particular, through value-focused wedding promotions and exclusive collaboration products being introduced for the first time, we will establish Lotte Department Store as the most differentiated wedding shopping destination for engaged couples."

This content was produced with the assistance of AI translation services.