Samil PwC: "Rising Investment in the U.S.... Strategies Reflecting U.S. Market Characteristics Are Essential"

"Super-Gap Strategy for Investment in the U.S. Seminar"

There was a view that, for Korean companies to maximize the effectiveness of their entry into the U.S. market, it is essential to thoroughly analyze the characteristics of the U.S. market and establish a systematic entry strategy, ranging from site selection to the utilization of incentives.

On February 12, Samil PwC held a seminar titled "Super-Gap Strategy for Entering the U.S. Investment Market" at the Amore Hall of its headquarters in Yongsan, Seoul. Around 150 domestic and international experts and corporate representatives, including partners from Samil PwC, officials from the Americas Trade Division at the Ministry of Trade, Industry and Energy, and chief financial officers (CFOs) and strategy officers from major companies, attended the seminar to discuss strategies for successful entry into the U.S. market.

Ahn Hongsang, Director of the Americas Trade Division at the Ministry of Trade, Industry and Energy, gave a presentation on the topic of "Government Policy Direction for Investment in the U.S.," forecasting that the Korea-U.S. strategic investment memorandum of understanding (MOU) will contribute to expanding participation by Korean companies and securing commercial rationality. Jung Minwoo, Partner at Samil PwC, explained "Measures and Practical Cases for Direct Entry into the U.S.," stressing that "the United States remains the world's largest market in terms of purchasing power, and given the reorganization of supply chains and various incentive benefits, now is the optimal time for Korean companies to enter the market. Step-by-step, systematic preparation is needed for site selection, maximizing incentives, and post-establishment stabilization."

On the 12th at the Samil PwC headquarters in Yongsan, Seoul, So Juhyeon, Global Trade and Platform Services Leader at Samil PwC, spoke at the "Strategy for Achieving a Super-Competitive Edge in Entering the US Investment Market" seminar. Samil PwC

Min Kyungpil, Head of the Construction Business Center at PwC Consulting (Partner), noted that, unlike in Korea, construction work in the United States is carried out based on formal documentation, stating that "since U.S. plant construction involves many variables and significant risks, systematic management focused on risk response at each stage, from initial planning through contracting, construction, and operation, is essential."

Kim Girok, Partner at Samil PwC, pointed out that many Korean companies are considering listing in the United States to raise funds for U.S. plant construction and other purposes, advising that they should comprehensively take into account market trends and corporate valuation, the business and regulatory environment, and listing costs. Partner Park Kwangjin, in explaining recent trends in U.S. tax incentives, presented concrete execution measures such as expanding production and research and development (R&D) bases, redesigning the timing of investment, operation, and production, optimizing the portfolio of tax benefits, and preemptively blocking risks related to Prohibited Foreign Entity (PFE) rules within the supply chain.

So Juhyun, Global Trade Platform Service Leader (Partner), delivered a presentation on "Response Measures in Anticipation of the Supreme Court Ruling on the International Emergency Economic Powers Act (IEEPA)." So recommended that "although the Supreme Court has not yet ruled, in the event of an invalidation ruling, it will be necessary to secure refund-claim status in advance to enable prompt refunds and to obtain records of past payments through data from the U.S. Automated Commercial Environment (ACE) digital refund system," adding that "if reciprocal tariff offsets or negotiations have already taken place, companies should review whether there is any practical benefit in seeking renegotiation."

In his opening remarks, Ryu Giljoo, Head of Clients & Markets at Samil PwC, said, "Amid a complex and intertwined geopolitical environment, the United States is transforming into both the 'designer' that is redrawing the rules of the global supply chain and the 'giant magnet' that attracts production bases for future industries," adding, "I hope this seminar will serve as an opportunity for Korean companies to find practical answers on how to effectively scale up their investments in the United States."

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