Ferrari Unveils Interior Design of First Pure Electric Car "Luce"

Means "light" in Italian
Exterior to be unveiled in Italy in May

Ferrari announced on the 9th that it has revealed the model name of its first pure electric sports car, "Ferrari Luce," along with the interior design.

Interior design of Ruche, Ferrari's first pure electric car. Ferrari

This announcement was made in San Francisco, USA, and showcases the results of a collaboration with the design expert group "LoveFrom."

The model name Luce means "light" in Italian. Ferrari has defined electrification not as a mere technological change, but as a means to deliver a new driving experience, and it has reflected this in the name Luce, a symbol of clarity and inspiration. The new model will play a central role in a naming strategy that fuses Ferrari's racing heritage with a modern lifestyle.

The interior design was completed through a five-year collaboration with LoveFrom, founded by former Apple Chief Design Officer Jony Ive and Marc Newson. It features an intuitive interface that combines the analog feel of precisely machined mechanical buttons, dials, and switches with multifunctional digital displays.

Great care was also taken in the selection of materials. To enhance durability, 100% recycled aluminum alloy was precisely machined and finished using state-of-the-art anodizing techniques to achieve a vivid surface. Corning Fusion 5 Glass, which offers excellent scratch resistance, was applied to the instrument cluster and other areas to improve visibility.

A Ferrari representative said, "Luce is a model born from the spirit of permanence and has established a new milestone in the brand's history," adding, "Even in the era of electrification, we focused on preserving and maximizing the uniquely emotional thrill that only Ferrari can deliver."

In October last year, Ferrari pre-released its core technologies at the Maranello e-building, and it plans to conduct an official launch campaign, including the exterior, in Italy this coming May.

This content was produced with the assistance of AI translation services.