Sealy Bed Opens New Sejong Branch...Targeting the Premium Sleep Market in the Chungcheong Region

Opening of a standalone store of approximately 60 pyeong in Eojin-dong, Sejong City
Securing accessibility to major cities such as Daejeon and Cheongju based on its central location in Sejong City

Global premium mattress brand Sealy Bed (CEO Yoon Jonghyo) announced on the 6th that it will open a new store, "Sealy Bed Sejong Branch," in Eojin-dong, Sejong City.

The Sealy Bed Sejong Branch is located in Eojin-dong, the central area of Sejong City. With its excellent accessibility to nearby major cities such as Daejeon and Cheongju, it is expected to serve as a strategic hub store covering not only Sejong City but the entire Chungcheong region. Through this store, Sealy Bed plans to propose quality sleep solutions tailored to various sleep preferences and lifestyles, and to target the premium sleep market in the Chungcheong area.

The Sejong Branch is a standalone store of approximately 60 pyeong, designed with a layout that allows for a spacious and comfortable shopping experience. In addition to its upscale store environment, it offers convenient parking facilities, further enhancing customer convenience.

At the new store, customers can experience Sealy Bed's flagship premium mattress "Exquisite Highland," the smart motion mattress "Motion Flex," which features a connected spring structure that provides stable support, and "White Mulberry," which is equipped with Sealy Bed's newly developed "React Support" coils that were unveiled last year, along with other key products that embody the brand's unrivaled technology and long-standing heritage.

Kim Jungmin, Executive Director of Sealy Korea, said, "The Sejong Branch is a space created to allow customers in Sejong City and other major cities across the Chungcheong region to experience Sealy Bed's premium products and differentiated technology more comfortably," adding, "We will continue to expand customer touchpoints around key hub regions and strive to provide the ultimate sleep solutions that go beyond premium."

Meanwhile, Sealy Bed is a global mattress brand with a 145-year history, providing the ultimate sleep solutions that go beyond premium. Since beginning its collaboration with orthopedic doctors in 1950, Sealy Bed has offered an optimal sleep environment through its differentiated technology, maintaining the No. 1 position in sales in the United States, the home of mattresses, and solidifying its status as a global premium mattress brand by supplying products to luxury hotels around the world. In addition, as of December 2025, it holds "Radon-Safe Product" certification from the Korean Standards Association (KSA) for all 106 types of products manufactured and sold at the Yeoju Sealy Bed plant in Korea, thereby strengthening product reliability through safety certifications from reputable institutions at home and abroad.

This content was produced with the assistance of AI translation services.