LEGO Group Teams Up with Netflix for "K-Pop Demon Hunters" Collaboration

Lineup to Expand Sequentially Through 2027

LEGO Group said on the 5th that it will launch products themed on the popular animation "K-Pop Demon Hunters" in collaboration with Netflix.

Through this collaboration, the two companies plan to introduce products that bring the universe of "K-Pop Demon Hunters" to life as a creative LEGO brick building experience.

The Lego Group announced on the 5th that it will partner with Netflix to launch products themed on the popular animated series "K-Pop Demon Hunters."

The first LEGO set will feature the film's globally beloved supernatural characters, with pre-orders starting this spring and the official launch scheduled for this summer. LEGO Group plans to gradually expand the LEGO K-Pop Demon Hunters universe by releasing a follow-up set in 2027.

Lena Dixen, Senior Vice President of Product Group Core at LEGO Group, said, "We are delighted to collaborate with 'K-Pop Demon Hunters,' which has sparked a global sensation," adding, "We hope you will enjoy the universe of 'K-Pop Demon Hunters' in your own way through building and imagination."

This content was produced with the assistance of AI translation services.