Gwangju Shinsegae Moves to Strengthen Shop Masters' Sales Capabilities in the First Half of the Year

Fashion Trend Training for 100 Partner Company Staff
Eye-Catching Proposals of Trendy Items Using the Colors of the Year

Employees of partner companies are attending this year's Color & Trend training in the main training room at Gwangju Shinsegae. Provided by Gwangju Shinsegae.

Gwangju Shinsegae Co., Ltd. is drawing attention as it moves to strengthen the sales capabilities of staff from partner companies through its 2026 fashion trend training. In particular, this program is highly regarded for enhancing the ability of shop masters, who are in a partner relationship with the company, to professionally propose trendy items using this year’s colors.

Gwangju Shinsegae conducted the 2026 Color & Trend training program, organized by the Korea Institute for Career Research & Development, a total of two times for 100 staff members from partner companies.

The training included watching video clips of luxury brand fashion shows, as well as instruction on styling products in this year’s colors: “Cloud Dancer,” “Ice Blue,” and “Transformative Teal.”

The 2026 colors of the year are “Cloud Dancer,” which is close to white; “Ice Blue,” which combines a subtle metallic blue with silver tones; and “Transformative Teal,” a deeper and more vivid teal tone than the feathers on a teal duck’s head. It is especially expected to be a trend to coordinate tops and bottoms that use items in these colors of the year as accents under outerwear.

Staff from partner companies who participated in this training expressed satisfaction that they were able to acquire the ability to analyze trends and colors based on fundamental fashion knowledge.

By understanding the 2026 fashion trends, they are expected to make more professional color recommendations and propose products that accurately match customer needs, leading to a more satisfying shopping experience for customers in stores.

The company also plans to visit Seoul Fashion Week, held at Dongdaemun Design Plaza, to continue strengthening its service capabilities, rather than making this a one-off training event.

Jung Jihae, Head of Customer Service at Gwangju Shinsegae, said, “We take pride in being able to provide capacity-building opportunities as a partner to staff from partner companies who are on the very front line of customer contact,” adding, “We will continue to work harder to provide customers with products that offer the very best in service.”

This content was produced with the assistance of AI translation services.