[Today’s New Product] "Reduced Odor After Smoking"... KT&G Launches "Raison Ionia Summer Red"

"Raison Ionia" Series Expanded to Four Products

KT&G is launching its new product "Raison Ionia Summer Red" at convenience stores nationwide on February 4.

"Raison Ionia Summer Red" contains tobacco leaves grown in the Ionian Sea region located between Greece and Italy. It also applies enhanced odor-reduction technology to lessen cigarette smell in the mouth after smoking, delivering a differentiated smoking experience.

"Raison Ionia Summer Red" visually expresses the initial letter "R" of the Raison brand on its package. The product contains 0.1 mg of tar and 0.01 mg of nicotine, and is priced at 4,500 won.

The Raison Ionia series currently has a total of three products sold in Korea, including Pink, Green, and Mystic Purple, and with the launch of "Summer Red," the lineup has been expanded to four products in total. The Raison brand was first introduced to the Korean market in 2002 and has steadily gained popularity, particularly among consumers in their 20s and 30s.

Jung Younghoon, Head of Domestic Brand Team at KT&G, said, "We are officially launching Raison Ionia Summer Red at convenience stores nationwide after first introducing it in the domestic duty-free market, where its quality and product competitiveness were verified," adding, "We will continue to enhance brand satisfaction through products that reflect consumers' diverse preferences and trends."

This content was produced with the assistance of AI translation services.