"Success with 100 Snacks for 25,000 Won"... Crowds Flock to Emart for Unlimited Snack Challenge

Emart’s “Unlimited Snack Selection” Event
SNS Certification Craze Leads to Early Sell-Outs
Discounts Combined with Competition and Play Stimulate Consumer Psychology

How many snacks can you buy for 25,000 won?

Recently, Emart stores have been crowded with customers eager to take on this question. Word-of-mouth is spreading about the "unlimited selection" event, where you can pay just 25,000 won and fill a designated box with as many snacks as you want. It is rapidly evolving into a form of play and competition. Observers say this consumption pattern, which goes beyond a simple discount promotion to combine experience and social sharing, is breathing new life into offline retail sites.

One of the ongoing events at Emart, the "Goraeit Festa" unlimited snack selection, is gaining attention online. Instagram capture

Among the large-scale discount promotions currently underway at Emart under the name "Goraeit Festa," the unlimited snack selection event is drawing intense consumer attention. Participation is simple. You pay 25,000 won and receive one designated box, then fill it with as many snacks as it can hold and take it to the checkout.

However, the atmosphere on-site is fierce. Online posts claiming that people have filled as few as several dozen bags to well over 100 bags are spreading quickly, and the event is now widely perceived as a "snack-packing challenge." Rather than the price benefit itself, the key motivation for participation has become "how many you can pack."

"How many can you fit?"...Discount event turns into a challenge

On February 3, online communities and social networking services (SNS) were flooded with photos and videos certifying participation in the event. Photos of boxes stacked with snacks like a tower are accompanied by comments such as "Feels like playing Tetris" and "This is really fun."

Participants say that although they are self-conscious at first, they become completely absorbed the moment they have the box in hand. One user wrote, "At first I was worried about what others would think, but once I started packing, I got greedy about the number." Another user said, "I do not even like snacks that much, but when I heard 'How many can you fit?', I just wanted to give it a try." This is interpreted as a case where competition and play elements combined with discounts to stimulate consumer psychology.

"Success with 130" posts surge...Tips and tricks shared

As the event has gained attention, strategies for how to pack the box are being shared quickly. A typical method is to place sturdier bag-type snacks at the bottom and stack lighter snacks on top. One user who said they managed to fit 129 items even introduced a way to use the packaging strings to extend the loading space up to the top of the box. There are also accounts of store employees offering advice during the process, saying things like, "If you stack them like that, you can fit more."

One of the ongoing events at Emart's "Goraeit Festa," the unlimited snack selection, is gaining attention online. Instagram capture

3 million bags prepared...But some stores sell out early

For this event, Emart prepared about 3 million bags of snacks, focusing on 10 popular items such as Matdongsan, Honey Butter Chip, and Osatsu. This exceeds its usual two-week sales volume. Nevertheless, some stores ran out of stock faster than expected, leading to early termination of the event in certain locations. Online, disappointed comments continue to appear, such as "I went in the afternoon and it was already over" and "I wanted to go with my child but could not."

One of the ongoing events at Emart, the "Goraeit Festa" unlimited snack selection, is gaining attention online. YouTube capture

Event period extended due to strong response

Emart has been holding "Goraeit Festa" for seven days from January 29 to February 4, offering ultra-low prices on everyday essentials ranging from food to furniture and home appliances. In particular, the unlimited snack selection event was originally scheduled to run only until February 1, but the period has reportedly been extended due to stronger-than-expected customer response.

The event is limited to one participation per person, and additional discounts cannot be combined. As the quantity prepared varies by store and may sell out early, customers are advised to check whether the event is still running at their chosen location before visiting.

This content was produced with the assistance of AI translation services.