[Today's New Arrivals] Sulwhasoo Unveils 2026 Lunar New Year Gift Sets with Exclusive 'Jihambo Wrapping' Service

"For Lunar New Year, with Excitement and Sulwhasoo"

Amorepacific announced on February 2 that its Sulwhasoo brand will be launching gift sets for the 2026 Lunar New Year.

According to a recent consumer survey conducted by Harper's Bazaar, respondents tend to consider price range, practicality, and the recipient's preferences as the main criteria when selecting holiday gifts. Notably, nearly 70% of respondents reported having given or received cosmetics as a holiday gift within the past two years, making it a popular choice. These respondents recognized the practicality, as well as the completeness of packaging and composition, as advantages of gifting cosmetics. In particular, Sulwhasoo was evaluated as a trusted brand across generations and a brand with strong symbolic value as a gift.

Sulwhasoo 2026 Lunar New Year Gift Set Styled Image. Amorepacific

Sulwhasoo has curated this year's Lunar New Year gift sets under the message, "For Lunar New Year, with Excitement and Sulwhasoo." The sets are centered around the brand's best-selling products, and various promotional benefits have been added to reduce the burden and enhance the overall value.

At Bukchon Sulwhasoo House, the Dosan flagship store, select department stores, and online retailers, customers who purchase Lunar New Year gift sets will receive Sulwhasoo's exclusive "Jihambo wrapping service." Inspired by traditional Korean bojagi wrapping cloth, the Jihambo service embodies Sulwhasoo's philosophy of caring for every detail up to the moment the gift is delivered, further elevating the sincerity and elegance of holiday gifting.

This content was produced with the assistance of AI translation services.