Musinsa Steps Offline... New Fashion Select Shop to Open in Myeongdong

Basement Level 1 to Third Floor, Covering 300 Pyeong
Home to 110 Brands
Targeting Foreign Tourists

Musinsa announced on the 26th that it will open a new Musinsa Store, a fashion select shop, in the Myeongdong commercial district of Jung-gu, Seoul on the 30th.

Musinsa Store Myeongdong spans from the basement level one to the third floor above ground, covering a total area of 992 square meters (approximately 300 pyeong). Musinsa is launching this store following the successful establishment of the Musinsa Standard Myeongdong branch, which opened in March 2024.

Recently, the Myeongdong area has seen a surge in foreign tourist inflow, reemerging as a hub for shopping tourism. In fact, about 55% of the total transaction volume at the Musinsa Standard Myeongdong branch last year was generated by foreign customers. Reflecting these characteristics, Musinsa has designed the space so that over 80% of the more than 110 brands featured are domestic brands with strong fan bases, allowing visitors to experience K-fashion trends.

Perspective view of Musinsa Store Myeongdong opening on the 30th of this month. Musinsa

The new store will feature brands such as Midnight Move, As You Are, Overdue Flair, and Touetoua, which are making their offline store debut at the Myeongdong location. Additionally, popular Musinsa Store brands such as Nice Ghost Club, Miseki Seoul, Badblood, and Hug Your Skin will also be introduced. The Myeongdong branch, like all Musinsa Store locations, has implemented the O4O (Online For Offline) system, which brings the convenience of online shopping to the offline space. Through QR codes attached to every product, customers can access member-exclusive prices, real-time inventory, reviews, and snap content.

Inside the store, themed curation zones such as Musinsa Kicks (footwear), Young, and Girls have been created to cater to the preferences of both domestic and international customers, enhancing the shopping experience. In particular, the entire basement level one is dedicated to products in high demand among foreign customers, with a specialized "BAG&CAP CLUB" zone focusing on accessories such as bags and hats that prominently feature brand logos.

To celebrate the store opening, Musinsa will host a pop-up for the "Badblood" brand, which is popular among young female customers, until February 12. Themed "A New Beginning," the pop-up will launch new 26SS season items, offer an additional 10% offline discount on all products, and provide complimentary gifts. On the opening day (the 30th), a "Super Bag" event will be held, offering a selection of popular products worth 300,000 won on a first-come, first-served basis.

Additionally, Musinsa is collaborating with local restaurants, cafes, and bars in the Myeongdong district to present an opening promotion that combines shopping and gourmet experiences for domestic and international visitors. Musinsa will release a curated "Myeongdong F&B Guide," and customers who visit any of the nine partner stores by February 22 will receive a 20% discount voucher for use at Musinsa Store Myeongdong.

A Musinsa representative stated, "Musinsa Store Myeongdong will become a key destination where tourists from all over the world can experience 'everything about K-fashion.' We will continue to provide a differentiated shopping environment and pursue various collaborations with the local business community to establish Myeongdong as a leading fashion landmark."

This content was produced with the assistance of AI translation services.