Gyeongju Expo Grand Park Attracts 540,000 Visitors Last Year... 40.6% of External Guests Stayed Overnight in Gyeongju

Analysis by Gyeongbuk Culture and Tourism Corporation

Gyeongju Expo Grand Park, operated by the Gyeongbuk Culture and Tourism Corporation (President Kim Nam-il), has established itself as a key hub for revitalizing local tourism by achieving remarkable results throughout 2025, following the full-scale launch of its private partnership content operation business in 2021.

In 2025, the total number of visitors to the park reached 540,000. This continued growth trend surpassed previous years-460,000 in 2023 and 510,000 in 2024-marking the highest performance on record. According to content monitoring, approximately 75,000 visitors attended events through the private company collaboration content operation business, representing a significant 39.1% increase compared to the previous year (54,000), and playing a central role in revitalizing the park.

Pumpkin Night Event Held at Gyeongju Expo

Notably, 40.6% of external visitors planned to stay overnight in Gyeongju, effectively promoting longer stays and significantly contributing to the activation of the local commercial district.

By strengthening nighttime programs centered around signature seasonal content such as EX-HORROR and EX-Pumpkin Night, the park saw a clear surge in visitor numbers during the peak summer and autumn seasons. In fact, during August, when EX-HORROR was held, and October, when EX-Pumpkin Night took place, the proportion of monthly paid visitors rose sharply, driving demand for nighttime tourism.

Building on these achievements, the Gyeongbuk Culture and Tourism Corporation plans to further strengthen its private content-focused operational strategy in 2026. The corporation will enhance the quality and completeness of existing popular content such as EX-HORROR and EX-Pumpkin Night, and will gradually introduce new participatory and stay-type content, leading the revitalization of tourism in North Gyeongsang Province.

President Kim Nam-il stated, "The private content operation business is not only a trendsetting event, but also a key driver in enhancing the brand value of Gyeongju Expo Grand Park and promoting nighttime tourism," adding, "In 2026, we will develop the park into an open cultural tourism space with more diverse and high-quality content that attracts both citizens and tourists."

This content was produced with the assistance of AI translation services.