"How Can I Buy a House for My Son?"... 5,000-Won Value Item Flooded with Inquiries from Childcare Moms

Daiso's 5,000-Won Paper House Sells Out Everywhere
Vacation Demand Empties Store Shelves Nationwide
Premium Prices on Secondhand Markets... Fierce Competition to Buy

As the winter break season drives a surge in demand for indoor childcare products, Daiso's 5,000 won assembly paper house is attracting significant attention. The product has become so popular that both online and offline stores are experiencing continuous sell-outs, fueled by word-of-mouth as a "cost-effective childcare must-have." This explosive demand is attributed to the combination of a value-for-money consumer trend and the seasonal spike in demand during school vacations.

A Daiso store located in Jongno-gu, Seoul.

'A Dedicated Space for Children' for Just 5,000 Won

The star of this sell-out craze is Daiso's 'Coloring Paper House.' Launched at the end of 2024, this assembly paper house measures 71cm × 61cm × 83cm when completed. It is designed for children around 95cm tall to play inside, making it more than just a toy — it can be used as a dedicated space for kids.

Children can freely color the house with colored pencils or crayons, providing opportunities for both play and creative activities. Despite its affordable price, the product’s design emphasizes hands-on value, directly targeting consumer needs.

"My Child Won't Come Out"... Explosive Online Reactions

Consumer responses have been enthusiastic. Posts introducing the paper house as a "must-have for indoor parenting" are flooding online communities such as mom cafes and social networking services (SNS).

Typical reactions include, "My child won’t come out once they get inside," and "Having their own space really boosts their satisfaction." One user praised the product, saying, "It creates a creative space for children and eases the financial burden on parents, shaping a new culture in childcare. With just a small cost of 5,000 won, the whole family can gather in the living room to decorate the paper house together."

Online and Offline Sell-Outs..."Couldn’t Buy Even After Visiting Multiple Stores"

Despite its popularity, purchasing the product is not easy. The product can no longer be found on the Daiso online mall, with only a notice stating, "This product is not currently for sale." Effectively, online purchases have been suspended. The situation is much the same at offline stores. Since the product is not stocked at every store nationwide and only arrives in limited quantities, it often sells out immediately after being displayed.

Some consumers have shared that, "Even after visiting several local stores, I couldn't find it," highlighting the scarcity. Cases of transactions at higher prices are also appearing on secondhand trading platforms. As a result, posts sharing buying tips have surfaced online — for example, entering the product name or code on Daiso's official website to check inventory status by store.

Daiso's 'Coloring Paper House' Product. Naver Blog

This content was produced with the assistance of AI translation services.