29CM Opens New 'Iguhome' at The Hyundai Seoul Following Seongsu Location

Six Months After the Opening of Iguhome Seongsu
Showcasing 54 Home and Lifestyle Brands

On December 22, 29CM announced that it will open its lifestyle edit shop, 'Iguhome The Hyundai Seoul (29CM HOME The Hyundai Seoul)'.

The store is located on the second basement level of The Hyundai Seoul in Yeouido, Seoul, with a floor area of 132 square meters (approximately 40 pyeong). The shop will feature products from 54 brands, including stationery, kitchenware, and fashion accessories. Notably, the store is divided into a main zone, which offers seasonal home styling suggestions, and a kitchen zone dedicated to kitchenware.

On-site photos of 29CM lifestyle edit shop 'Iguhome The Hyundai Seoul'. Provided by 29CM

Previously, in June, 29CM opened 'Iguhome Seongsu'. That location attracts more than 100,000 visitors per month on average.

A 29CM representative stated, "To strengthen our expertise in the rapidly growing home category alongside women's fashion and to provide customers with a more immersive brand experience, we have newly opened Iguhome at The Hyundai Seoul." The representative added, "We plan to continue expanding our curated selection, focusing on premium home and living brands for 'life-setters'-those who enjoy interior design as a way to express their personal tastes and individuality."

Meanwhile, to celebrate the opening, customers who spend over 70,000 won by December 28 will receive a 10% discount on all products. Depending on the purchase amount, customers will also receive complimentary gifts from popular Iguhome brands. For two weeks following the opening, a special event will be held every weekend, offering select items at a special price of 9,900 won on a first-come, first-served basis.

This content was produced with the assistance of AI translation services.