Krafton to Host Year-End PUBG Homecoming Event at PUBG Seongsu
Experience Zones Featuring AI Technology
Krafton announced on the 17th that it will host the year-end event 'PUBG United: Homecoming' at 'PUBG Seongsu' in Seongdong-gu, Seoul, from December 18 to January 4.
Homecoming is an event that brings together users, fans, creators, and partners who have engaged with the PUBG intellectual property (IP) over the past year. It is part of a brand platform strategy to expand PUBG Seongsu into a community hub. Krafton explained that PUBG Seongsu offers a new type of brand experience that goes beyond a simple offline space, combining gaming, artificial intelligence (AI) technology, lifestyle, and community experiences.
At the venue, a large tree will serve as the centerpiece, surrounded by photo zones and a message wall that blend the PUBG universe with the unique vibe of Seongsu. Visitors can also enjoy mission-based experiential content built on PUBG IP, such as PUBG AI Body-Battle (Survival Hall) and PUBG AI Chicken Challenge (Play Arena), located throughout the event space. Those who complete the experience using the stamp mission program will have the chance to participate in a lucky draw event.
Among these, PUBG AI Body-Battle utilizes Krafton's video-based motion recognition technology to reflect users' movements in real time as in-game controls and actions. Players can experience Battlegrounds gameplay using only a camera, without the need for separate sensors. Additionally, the PUBG AI Chicken Challenge operates as a single-player mode where participants face off against multiple AI bots powered by reinforcement learning (RL).
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During the event, a variety of user participation programs will be held, including esports-linked activities, PUBG Mobile Partners Day, and the PUBG Community Awards. Krafton stated, "Through the Homecoming festival that marks the end of the year, we aim to strengthen the role of PUBG Seongsu as a community hub and showcase the appeal of the expanded PUBG IP through new AI-based play experiences and brand content."
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