Lego Korea Launches "Lego Santa's Choice" Christmas Promotion

Pop-up Stores to Open at Eight Major Shopping Malls

Lego Korea announced on December 16 that it will be holding a special discount promotion called "Lego Santa's Choice" and operating pop-up stores in celebration of the upcoming Christmas.

First, until December 25, a total of nine popular products, including Lego Ninjago, Friends, City, Duplo, and One Piece, will be available at up to 25% off at Lego stores nationwide, both online and offline.

LEGO Korea is conducting a special discount promotion called "LEGO Santa's Choice" and operating a pop-up store in celebration of the upcoming Christmas. LEGO Korea

Major shopping malls across the country will also feature pop-up stores with the theme "Magical Christmas." There will be a total of eight locations, including Lotte World Tower in Jamsil, Starfield Goyang and Anseong, Toys"R"Us Gwangmyeong, Hyundai Premium Outlet Daejeon and Songdo, Samsung Electronics DSR Tower, and Suwon Office. The operating period for each pop-up store can be found on the official Lego Korea blog.

The pop-up stores will offer various experiential spaces, such as a Christmas tree made of Lego bricks, photo zones, and brick assembly tables, allowing visitors to create special memories. There will also be discount events on Lego products for visitors to the pop-up stores.

A Lego Korea representative said, "We have prepared this Christmas promotion to offer magical gifts and precious memories during this time of year as we wrap up the year and welcome the new one," adding, "We hope you share the joy of play with your loved ones, including family, friends, and partners."

This content was produced with the assistance of AI translation services.