Hana Bank Partners with Baboe Nanum Foundation to Promote Legacy Donations

Raising Public Awareness of Legacy Donations
Business Agreement Signed to Foster a Sustainable Culture of Giving

On the 11th, at Myeongdong Cathedral, Eunjeong Lee, Head of Hana Bank Hana The Next Division (right), and Inkwon Kim, Executive Director of the Baboe Nanum Foundation, held the agreement document together for a commemorative photo after signing a business agreement to promote legacy donations. Hana Bank

Hana Bank announced on the 12th that it had signed a business agreement with the Baboe Nanum Foundation on the afternoon of the 11th at Myeongdong Cathedral to promote legacy donations.

This business agreement was established to raise public awareness of legacy donations and foster a culture of giving that is accessible to everyone, in cooperation with the Baboe Nanum Foundation, which has become a leading public interest platform in society by ensuring transparent and fair management of donations.

Recently, as society undergoes structural changes such as entering a super-aged era, an increase in single-person households, and changing family bonds, there has been a steady rise in demand from clients who wish to consider both lifetime asset management and posthumous legacy planning.

In particular, among single-person households with limited support from guardians or family, the proportion of those considering both asset management during their lifetime and legacy donation planning is gradually increasing, and there have been actual cases where this has led to legacy donations.

Amid these changes, Hana Bank plans to provide a one-stop financial solution through this agreement, offering specialized legacy donation consultations, the design of testamentary substitute trusts tailored to donation purposes, and support for donation execution procedures, so that donors' intentions can be fully realized.

The Baboe Nanum Foundation intends to ensure that donations are used transparently for various public interest projects, such as supporting the socially disadvantaged, addressing welfare blind spots, and advancing education and medical initiatives, so that donors' goodwill is translated into social value.

Eunjeong Lee, Head of Hana Bank Hana The Next Division, stated, "With the increase in single-person households and the diversification of family structures, more people are considering both asset management during their lifetime and posthumous donation planning. I hope this agreement will serve as an important opportunity to expand donors' intentions into broader social value."

Father Inkwon Kim, Executive Director of the Baboe Nanum Foundation, said, "Cardinal Kim Souhwan left behind a will asking that all his remaining assets be used for migrants. Legacy donations, like his, are a beautiful form of sharing that can be practiced for neighbors in need until the very end of one's life."

He added, "Together with Hana Bank, we will do our utmost to ensure that the culture of legacy donations takes root in a healthy way and spreads widely."

Since launching the 'Hana Living Trust,' the first testamentary substitute trust brand in the financial sector in 2010, Hana Bank has steadily expanded the legacy donation ecosystem by entering into agreements with various public interest organizations and social groups. Currently, it systematically supports the transparent and stable realization of donors' wishes in cooperation with over 140 partner organizations nationwide.

This content was produced with the assistance of AI translation services.