"If It's Pinkfong, You Can Trust It"... Bebefinn Tops Toy Market in Japan with Explosive Sales
Pinkfong's "Bebefinn" Tops Japan's Toy Market
Sweeps Two Categories on Amazon Japan
The Pinkfong Company announced on December 4 that the "Bebefinn Mother Goose Pad," launched in October, simultaneously ranked No. 1 in both the "Musical Toys" and "Piano Keyboard Instruments" categories on Amazon Japan's toys section.
This piano keyboard-shaped toy is equipped with ten popular English songs and a variety of sound effects. With three play modes-melody, nursery rhyme, and free play-it supports the fine motor skill development and creative play of infants and toddlers. The simultaneously released Bebefinn Sound Book and Bebefinn English Card Bus also entered the top 10 in Amazon Japan's rankings.
Bebefinn is regarded as the next-generation global intellectual property (IP) following Pinkfong and Baby Shark. It became the first Korean animation to reach No. 1 in the Netflix Kids category in 11 countries, including the United States, and ranked in the top 10 in 25 countries.
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On YouTube, it earned the Diamond Button in just 14 months-the fastest among The Pinkfong Company’s channels. As of December 4, the channel has accumulated 70 million subscribers and 4.5 billion views. Since October, the show has also been broadcast on TBS, one of Japan’s five major terrestrial channels.
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