[Today's New Product] Chewy Wheat Rice Cakes... Pulmuone "Milchak Tteokbokki"

Pulmuone Launches Frozen Tteokbokki Convenience Meal
Distinct Chewy Texture and Nampo-dong Style Sauce Set Product Apart
Frozen Tteokbokki Market Grows 21.9% Over Three Years

Pulmuone Foods announced on the 21st that it has launched a new frozen tteokbokki convenience meal, "Milchak Tteokbokki."

The new product is characterized by its design, which ensures the sauce is evenly distributed over the rice cakes. Pulmuone’s core rice cake manufacturing technology, the "dual extrusion process," enhances the chewy texture by extruding the rice cakes twice under ultra-high pressure. To further improve the quality of frozen tteokbokki, Pulmuone has applied a newly developed moisture-retaining ingredient, ensuring that the rice cakes maintain uniform moisture even during distribution and storage. The sauce is a gochujang-based style inspired by Busan’s Nampo-dong, with added onion and garlic to enhance umami and depth of flavor. In addition, 7mm-thick fish cakes are included to pair well with the bite-sized rice cakes.

Frozen Tteokbokki Ready Meal 'Milchak Tteokbokki'. Provided by Pulmuone Foods.

Pulmuone Foods has introduced this frozen tteokbokki product in response to the clear growth trend in the market. Over the past three years, the frozen tteokbokki market has grown at an average annual rate of 21.9%. The company’s strategy is to strengthen its capabilities in the home meal replacement (HMR) segment and expand its related product lineup in line with this trend.

A Pulmuone Foods representative stated, "'Milchak Tteokbokki' is a product that elevates both convenience and flavor by overcoming the texture limitations of frozen tteokbokki through Pulmuone’s technology. Moving forward, we will continue to broaden consumer choices by introducing a variety of products that can be easily enjoyed at home, leveraging Pulmuone’s manufacturing expertise."

This content was produced with the assistance of AI translation services.