Chicken Nears 30,000 Won... Where Can You Get One for 4,000 Won or Two for 10,000 Won?

3,980 Won Chicken at Emart for Four Days
Homeplus and Lotte Mart Also Offer Affordable Chicken

As the price of delivery chicken soars to the 30,000 won range, large discount store chicken is targeting consumers by reducing the price burden amid high inflation.

On the 19th, Emart announced that from the 20th, for four days, its signature product "Amazing Perfect Chicken" will be sold for 3,980 won when purchased with a promotional card. According to Emart, the product uses domestically produced, refrigerated grade 8 chicken (pre-cooked weight 751-850g). The company was able to lower the sales price through bulk purchasing of raw materials and direct price investment. When paying with the promotional card, customers receive a 2,500 won discount, making the final price 3,980 won.

Photo to aid understanding of the article. Pixabay.

At Homeplus, "Dangdang Chicken" (6,990 won) and "Dangdang Two Whole Old-Style Chickens" (two chickens for 9,990 won) are currently available. During the "Homeplun" large-scale discount event, which ran until the 2nd, the "Dangdang 3,990 Old-Style Chicken" was offered at 3,990 won, resulting in a 27% increase in chicken sales compared to the same period last month.

According to the Lotte Mart website, "Hantonggaaaduk Chicken" is being sold for 12,290 won, a large whole chicken for 14,990 won, and two old-style chickens for 19,900 won.

As the price of delivery chicken soars to the 30,000 won range, large discount store chicken is targeting consumers by reducing the price burden amid high inflation. Lotte Mart website.

Recently, some Kyochon Chicken stores in Seoul raised the prices of boneless menu items such as Honey Boneless, Mala Red Boneless, and Half & Half Boneless by about 2,000 won when ordered through delivery apps. While the recommended retail price is 23,000 won, many stores have increased their delivery app prices to 25,000 won. The in-store price remains unchanged, but only the delivery price has increased, creating a "dual pricing system." The head office has stated that this is "an individual decision by franchisees," distancing itself from the policy.

The Korea Consumer Organizations Council pointed out that chicken franchise companies have increased their profits by raising chicken prices, even though the cost burden has decreased due to falling broiler prices. According to the council, the average price of broilers for franchise supply dropped by 7.7% in 2023 compared to the previous year. During this period, the cost of goods sold fell by 17.9% for Nene Chicken, 11.8% for Goobne Chicken, and 9.5% for BHC. However, despite these cost reductions, consumer prices actually increased. The council also noted that chicken franchise headquarters are operating a dual pricing system without providing consumers with specific information on price structures, application criteria, or the level of price differences. In some cases, even the recommended retail price is not disclosed on company websites.

This content was produced with the assistance of AI translation services.