[Today's New Product] Dong-A Otsuka Launches Milk Tea "Dejawa" Powder Stick

Powder Stick Introduced Following Canned and PET Bottle Versions

Dong-A Otsuka announced on November 19 that its premium royal milk tea brand, "Dejawa (TEJAVA)," will be newly launched in a powder stick form.

"Dejawa" is a compound word of TEA and JAVA, and is a black tea extract milk tea made from young tea leaves harvested on Indonesia's Java Island. Inspired by the British "afternoon tea" culture, it is a beverage that combines the soft taste and aroma of black tea with milk. Since its debut as a 240ml canned product in 1997, and the addition of a 500ml PET bottle in 2017, it has consistently enjoyed popularity.

Dejawa powder stick form image. Dong-A Otsuka

The newly introduced "Dejawa Powder Stick" captures the deep aroma of black tea and the smooth taste of milk, allowing consumers to conveniently enjoy premium milk tea anytime and anywhere. Its powder form makes it easy to carry, and it dissolves well in both hot and cold water, so it can be enjoyed warm or chilled throughout all seasons according to personal preference. For a warm drink, mix with 100ml of hot water; for a cold drink, mix 30ml of hot water and 70ml of cold water, then add ice. The amount of water can be adjusted to create a rich and smooth taste tailored to individual preferences.

A Dong-A Otsuka representative stated, "Dejawa Powder Stick was developed to provide the convenience of enjoying a cup of premium milk tea anytime, anywhere," adding, "As a new product that delivers both the rich aroma of black tea and the smoothness of milk, it will expand the diversity of the milk tea market."

Meanwhile, Dejawa has earned the nickname "Seoul National University Beverage" because it is popular among students at Seoul National University. In May of this year, a dedicated Dejawa vending machine was installed in front of the student union building at Seoul National University.

This content was produced with the assistance of AI translation services.