Mashup Ventures Makes Seed Investment in "Re:See" Gimbap Roll Mask Pack

Kim Jongcheol, Developer of Hit Products Like the "Ha Yumi Pack," Founds New Venture
"Re:See" Gimbap Roll Mask Pack Reimagines Gimbap as Cosmetics
Strong Global Interest Driven by the Popularity of K-Content

The Korean-themed beauty brand Ringthebell announced on November 11 that it has secured seed investment from Mashup Ventures.

Ringthebell reinterpreted gimbap, a representative dish of K-food, into cosmetics by developing the "Re:See" Gimbap Roll Mask Pack. The Re:See mask pack features a sheet rolled up like gimbap, which is applied by placing it on the forehead and unrolling it downward, significantly improving user convenience. It contains natural ingredients that are key components of gimbap, such as Bangsamunidolk Kim extract, rice, carrot, and cucumber, as well as Derma·CLERA ingredients, offering moisturizing, firming, and soothing effects.

Kim Jongcheol, CEO of Ringthebell, holds a Ph.D. in chemical engineering and is a mask pack expert with over 20 years of experience. He previously served as CTO of Zenic, Korea's first-generation mask pack company, and as CEO of Kolmask, a mask pack-focused subsidiary of Kolmar Korea. He has developed numerous hit products, including the hydrogel mask pack known as the "Ha Yumi Pack," with cumulative sales exceeding 100 billion KRW and over 1.5 billion mask packs produced. He also holds around 50 related patent applications and registrations.

Beauty brand "Ringthebell," which reinterpreted gimbap, a representative dish of K-food, into cosmetics by developing the "Re:See" Gimbap Roll Mask Pack, has secured seed investment from Mashup Ventures. Ringthebell

Recently, with the global popularity of K-food such as gimbap driven by trends like "K-Pop Demon Hunters" and "Squid Game," Ringthebell's Re:See mask pack has also attracted attention. The Re:See mask pack was launched at the Panpan Duty Free shop in Incheon Airport and recorded 2.8 million views through global mega-influencer channels. The brand has recently received interest from major Japanese distributors and has completed local regulatory registrations in key markets including Japan, the United States, and China, marking the start of its exports.

Following the Gimbap Roll Mask Pack, Ringthebell has released a collagen mask pack inspired by seaweed. The company is currently developing a second-generation hydrogel mask pack that utilizes the traditional Korean ingredient nuruk to address thermal aging. By using microorganisms extracted from nuruk, the company has demonstrated specific effects such as reducing redness and lowering skin temperature, and has been selected for the TIPS program organized by the Ministry of SMEs and Startups.

CEO Kim Jongcheol stated, "Based on the expertise I have accumulated over more than 20 years of researching and manufacturing mask packs, we will introduce differentiated products that utilize Korea's traditional ingredients and culture. Our goal is to grow into a global company that encompasses not only mask packs but the entire skincare cosmetics sector."

In Sanghyuk, partner at Mashup Ventures who led this investment, commented, "The beauty industry requires a deep understanding of the entire value chain, from raw material development to manufacturing and distribution, not just marketing. Ringthebell is a proven team of experts with comprehensive capabilities across the industry. With the global expansion of K-beauty demand, I expect the company to grow rapidly with its uniquely conceptualized products."

This content was produced with the assistance of AI translation services.