Tving Revamps Live Service with "Instant Play" Structure

Operating 200 Channels
Personalized Recommendations Through Viewing Pattern Analysis

On October 30, Tving unveiled its completely revamped live service platform.

The core feature is its "instant play" structure. When users open the app, a popular live channel begins playing automatically, and scrolling down switches to the next channel. Switching to list view allows users to see popular channels at a glance, while tapping "View Schedule" at the top displays upcoming programs in a timetable format. A new function has also been added to recommend similar channels and related VOD content by analyzing viewing patterns.

The number of live channels has increased to about 200. The service now offers real-time news from KBS, YTN, and MBN, as well as popular dramas, entertainment shows, creator broadcasts, sports, and performances.

A Tving representative stated, "Live content is an area where we can differentiate ourselves from other OTT platforms," adding, "It will be applied first to Android and PC versions, with sequential updates planned for other devices."

This content was produced with the assistance of AI translation services.