[Today's New Product] Daesang Cheongjeongwon Launches Premium Meat Marinades Enhancing Hanwoo Flavor

Fruit and Vegetable Content Increased by 1.9 Times Compared to Existing Marinades

Daesang Cheongjeongwon announced on October 30 that it will launch two new premium beef marinades, "Hanwoo Galbi Marinade" and "Hanwoo Bulgogi Marinade," designed to enhance the original taste and aroma of Korean beef.

Daesang Cheongjeongwon noted the consumer trend of adding fruits or vegetables to store-bought meat marinades and has introduced a premium marinade with more than 1.9 times the fruit and vegetable content compared to existing products. Thanks to the inclusion of large pieces of whole ingredients, the marinade delivers a rich and sophisticated homemade flavor without the need to add extra ingredients.

In particular, the marinades are crafted to complement the unique aroma of Hanwoo beef by using a clear and subtle base made from carefully simmered vegetable stock and brewed soy sauce, with a restrained sweetness for balanced flavor. The addition of apple puree, concentrated pear juice, onion, garlic, and ginger provides a natural sweetness and savory depth. No high-fructose corn syrup is used, resulting in lower sugar content while preserving the deep, authentic flavors of the ingredients. Other seasonings such as cooking wine and pepper help eliminate any unwanted meaty odors, making additional pre-seasoning unnecessary.

The product sizes have been meticulously designed to match actual consumer cooking patterns. The marinade ratios are tailored for popular beef cuts such as bulgogi (600g) and galbi (1kg), allowing users to prepare restaurant-quality dishes at home without the need for separate measuring. These new products are available exclusively online and can be purchased through major e-commerce platforms such as Coupang, Kurly, B Mart, and Naver.

A representative from Daesang stated, "Cheongjeongwon will continue to expand its premium marinade lineup to meet evolving consumer preferences and food culture trends. Starting with these two Hanwoo beef marinades, we plan to introduce customized seasonings for various dishes, making it easy for consumers to enjoy restaurant-quality taste and quality at home."

This content was produced with the assistance of AI translation services.