Sokcho City Selected as Best Institution for 2025 Themed Beach Operation

Participatory Night Festival 'BEAT ON Sokcho' Receives High Praise
City Aims to Become a Stay-Type Tourism Destination by Developing Nighttime Tourism Content

Sokcho City was selected as the best institution in the '2025 Themed Beach Operation Support Project' evaluation hosted by Gangwon Special Self-Governing Province.

Sokcho City was selected as the best institution in the evaluation of the '2025 Themed Beach Operation Support Project' hosted by Gangwon Special Self-Governing Province. Provided by Sokcho City

This evaluation comprehensively reviewed major beaches in Gangwon Special Self-Governing Province, assessing their operation plans, safety management, visitor satisfaction, and creative program management.

Sokcho City received the highest score for the high quality and unique content of its participatory night festival, 'BEAT ON Sokcho,' held last summer near the south gate of Sokcho Beach.

'BEAT ON Sokcho' was held for three days from August 4 to August 6 this year, featuring a K-POP random dance event with popular YouTuber 'Dancing Bear,' Sokcho's signature nighttime tourism brand 'Sea of Light Sokcho' media art, and a silent DJ party using wireless headphones. The event attracted approximately 1,600 participants over three days and received an enthusiastic response.

In particular, the 'silent DJ party' was held using wireless headphones instead of loudspeakers, resolving the noise issues that had previously been a major complaint at beach festivals. At the same time, it offered participants a unique sense of immersion and enjoyment, embodying the message 'Hotter Without Sound.'

Lee Byeongseon, Mayor of Sokcho, stated, "Being selected as the best institution this time is thanks to the unique content of Sokcho Beach and the active participation of citizens and tourists. We will continue to develop nighttime tourism content so that Sokcho can establish itself as Korea's leading stay-type marine tourism city."

This content was produced with the assistance of AI translation services.