Best-Selling Corolla Reborn as a Customizable Car

Toyota Showcases Concepts at Japan Mobility Show 2025
User-Customized Mobility Solutions
Lexus LS Features Six-Wheel Multi-Purpose Design

Toyota Motor Corporation unveiled the Corolla Concept for the first time at the Japan Mobility Show 2025, held at Tokyo Big Sight on the 29th.

The Corolla, a compact car first launched in 1966, has sold over 50 million units to date. It holds the record for the highest cumulative sales among all vehicle models worldwide. Since the beginning of the 21st century, it has consistently remained a leading model in global sales, symbolizing Toyota’s prominence in the automotive market.

As the Toyota Group redefined the direction of its overall brand, Toyota adopted the concept of “TO YOU.” To embody this vision, the company highlighted the Corolla, its best-selling model. This reflects Toyota’s aim to flexibly accommodate diverse user conditions and circumstances. The new concept can be applied to various powertrains, including battery electric vehicles, plug-in hybrids, hybrids, and internal combustion engines.

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During a briefing on the same day, Toyota CEO Koji Sato stated, “We say ‘for everyone,’ but in reality, there is no product that fits everyone perfectly in the same way. The Corolla has always been a ‘car for everyone,’ and we want to uphold this spirit by making a great car that everyone wants to drive, regardless of the powertrain.”

The IMV Origin and Hiace Concept, also exhibited at the event, share a similar vision. The IMV Origin, which is closer to a multi-purpose or commercial vehicle, leaves the factory in an unfinished state with a simple structure that anyone can easily assemble. The final user completes the vehicle according to their needs. President Sato explained, “It is the local people who assemble and finish this car. This creates new jobs in assembly, such as in Africa, and after assembly, the vehicle can be customized for carrying passengers or cargo as needed.”

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The Hiace Concept was developed with future robotaxis and cargo vehicles in mind. The L model is intended for transportation, while the larger XL model is suitable for carrying heavy cargo. Alongside these, Toyota also showcased the Toyota Kidsmobi, a personal mobility device for children, and the Me Series, designed for people with disabilities, at this year’s event.

Lexus is presenting the LS Concept, Coupe Concept, Micro Concept, Sports Concept, and Catamaran during the show. Until now, LS has stood for Lexus’s flagship “Luxury Sedan” lineup, but the brand concept has now shifted to “Luxury Space.” This change reflects the growing demand for larger vehicles such as SUVs. The LS Concept features six-wheel drive and an exterior reminiscent of a multi-purpose vehicle, with an expanded interior space that allows for customized use.

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With Century, a new brand, now taking the position as the highest-end brand within the Toyota Group, Lexus has been able to diversify its lineup even further. The core value of the Lexus brand is “Discovery.” Simon Humphries, Chief Branding Officer of Lexus, explained, “Large sedans once dominated the luxury car market, but now they are losing ground to SUVs. Customers are seeking the freedom to organize their time efficiently and enjoy spacious, comfortable environments.”

This content was produced with the assistance of AI translation services.