ZBROS Partners with KnWorks to Unveil Next-Generation Agency Model

A new trend has begun in the domestic advertising industry.

On October 13, AI-based marketing specialist company ZBROS announced that it has formed a strategic partnership with Kakao affiliate KnWorks and will begin offering its AI advertising management platform, helloMAX, in earnest.

This collaboration marks a paradigm shift in advertising management, where AI supplements and replaces tasks traditionally handled by advertising planners (AEs), focusing on combining the strategic role of AEs with the automation capabilities of AI.

KnWorks' AEs will focus on advanced, advertiser-tailored consulting such as communication with clients, strategic planning, and performance analysis.

At the same time, helloMAX will maximize operational efficiency by analyzing and optimizing thousands of keywords in real time, mainly for Naver search ads (Powerlink, Shopping Search, Brand Search).

Through this, advertisers can simultaneously enjoy three benefits: more precise targeting, consistent performance improvement, and a high ROI through data-driven strategic proposals.

The AI advertising agency solution helloMAX, introduced by ZBROS, uses a genetic algorithm to learn from thousands of keywords and enhance performance, with its effectiveness already proven in actual business cases.

For example, Medical Brand A reduced advertising costs by 24.9% while increasing membership sign-ups by 185.7%. Fashion Brand B reduced CPC (Cost Per Click) by 34.4% with the same budget, and its ROAS (Return On Ad Spend) increased by 114.9%.

Shin Seokcheol, CEO of KnWorks, stated, "As AI takes over repetitive operations, AEs can now focus on strategy and customized consulting. This will lead to improved service quality and greater advertiser satisfaction."

ZBROS co-CEOs Shin Heejin and Jang Deoksu emphasized, "The combination of AI and AEs not only reduces costs but also signals a new future model for advertising agencies by revolutionizing ROI. By merging the AI solution helloMAX with the expertise of AEs, advertisers will achieve higher advertising effectiveness, while agencies will secure greater operational efficiency."

This content was produced with the assistance of AI translation services.