[Today's New Items] "1,000 Won Snacks"... GS25 Launches Five Ultra-Low-Priced Snacks
Launch of Two 1,000-Won Snacks and Three 1,500-Won Bar Snacks
Expansion of 1,000-Won PB Products from Around 10 to 40 Varieties
"Ultra-Low-Priced" Real Price Sales Up Sevenfold Year-on-Year
GS25, a convenience store operated by GS Retail, announced on September 15 that it will launch two 'Real Price' private brand (PB) snacks priced at 1,000 won and three 'Yours' nut-based bar snacks priced at 1,500 won on September 18.
Product images of two 'Real Price' 1000 won snacks (Twist, Chococone) offered by GS25. Provided by GS Retail
View original imageThe 1,000 won Real Price snacks consist of two types: Twist and Chococone. The 1,500 won Yours nut bar snacks include Butter Peanut, Salted Peanut, and Anchovy & Butter Peanut. These products are positioned as ultra-low-priced nut snacks in the distribution channel, strengthening the lineup of affordable bar snacks that are easy to enjoy.
GS25 planned these new products in response to the recent increase in demand for affordable value-for-money products in the 1,000 won range. The number of Real Price products priced around 1,000 won has expanded from about 10 last year to around 40 this year. As a result, sales in this category increased approximately 6.9 times year-on-year from January to August.
Additionally, since last year, GS25 has continued to expand its value-for-money PB bar snack lineup with products priced at 1,900 won, 2,300 won, and 3,900 won. Led by these products, total bar snack sales grew by 11.6% compared to the previous year.
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Kim Siuk, Merchandiser of the Processed Foods Team at GS Retail, said, "We are continuously expanding our range of ultra-low-priced PB products that provide tangible price benefits and satisfy customers with taste and quality. Going forward, we will actively introduce products that can make a real contribution to price stability, thereby reducing the burden on consumers and further strengthening GS25's unique competitive edge."
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