Pepper and Salt Launches Pepero Collaboration Product with Popular Characters Gomdolzzing and Tokkizzing
Targeting Millennials and Z+α Generation
with Cute Packaging and Emoticon Events
K-content specialist company Pepper and Salt Co., Ltd. announced that it has launched a Pepero collaboration product in partnership with the popular character "Yumious" (Gomdolzzing and Tokkizzing), who have 250,000 followers.
This collaborative product brings the cute image and lively charm of Gomdolzzing and Tokkizzing to the Pepero package, offering consumers a new kind of enjoyment. In addition, an emoticon event linked to product purchases is being held to enhance consumer participation and experiential value. The product is available at Emart, Emart Everyday, Emart Traders, and other Emart-affiliated stores nationwide.
Pepper and Salt Co., Ltd. and Gomdolzzing and Tokkizzing are preparing to expand into various industries such as beauty, F&B, and spatial branding, starting with this Pepero collaboration. In particular, their strategy is to further broaden the character fandom with customized content targeting Millennials & Gen Z and the Z+α generation.
Kim Seungjoo, CSO (Chief Strategy Officer) of Pepper and Salt Co., Ltd., said, "This collaboration was planned so that not only existing Yumious fans but also new-generation consumers can find it appealing," adding, "Pepper and Salt is actively promoting the globalization of K-characters, going beyond just monetization solutions for K-content." Pepper and Salt plans to begin its global expansion of K-characters in earnest, starting with entry into the Japanese market in October 2025.
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In addition, alongside fostering character IP based on social media, the company plans to launch an AI-based creator platform in the second half of 2026 to secure differentiated competitiveness in the global IP market.
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