Shinsegae Launches Premium Gift Set in Collaboration with Herbal Medicine Brand "Kyungokchae"

Operated by a Married Couple of Herbal Pharmacists in Cheongdam-dong
Exclusive Chuseok Products Launched
Crafted with Premium Organic Herbal Ingredients

Shinsegae Department Store announced on September 2 that it will be offering a premium gift set for Chuseok this year, launched by the herbal medicine brand Kyungokchae.

Shinsegae Department Store The Kyungok Black Edition Limited. Provided by Shinsegae Department Store

Kyungokchae is a premium herbal brand operated by a married couple of licensed herbal pharmacists in Cheongdam-dong, Gangnam-gu, Seoul. By blending traditional ingredients with a modern touch, the brand has rapidly grown, attracting a diverse customer base ranging from younger generations to seniors.

The main products released through the collaboration between Shinsegae and Kyungokchae are "The Kyungok Black Edition Limited," which combines six-year-old organic red ginseng from Geumsan, Chungcheongnam-do and wild honey from Jirisan, and the "Kyungokchae Hae·So Set," which is ideal for consumption before and after gatherings.

The Black Edition Limited is an upgraded version of Kyungokchae's premium line, made with rare ingredients such as Korean wild ginseng and Russian Altai deer antler. It is notable for containing no additives, artificial coloring, or preservatives. The price is 1.2 million won.

The Kyungokchae Hae·So Set contains agarwood, arrowroot, oriental raisin tree, honey, and other ingredients. It consists of two types: "Hae," which is a chewable pill, and "So," which is a liquid tea, making it suitable for use before or after festive gatherings. The price is 38,000 won per set of five.

Last month, Kyungokchae also opened in the newly renovated "Wellness Care" zone at Shinsegae Gangnam Branch's premium deli zone. To commemorate this, customers who spend over 300,000 won by the 21st will receive a tea fork set and tea cup on a first-come, first-served basis.

Choi Wonjun, Executive Director of Food at Shinsegae Department Store, said, "We are exclusively introducing herbal gift sets that combine traditional ingredients with a modern touch," adding, "This will be a special Chuseok gift that delivers both health and sophistication to customers seeking meaningful and precious presents."

This content was produced with the assistance of AI translation services.