Emart24 Partners with SKT to Launch Subscription Package Offering 20% Off All Products

Emart24, Starbucks, and Olive Young Join as Partners
Discount Coupons Offered for New Subscribers During Pre-Event Period
"Attracting New Customers, Strengthening Customer-Centric Benefits"

On August 21, Emart24 announced that it will launch the "T Universe Pass Olive Young & Starbucks & Emart24" on August 27, highlighting lifestyle-oriented benefit services through a partnership with SK Telecom's subscription service "T Universe."

The T Universe Pass Olive Young & Starbucks & Emart24 is a subscription package product that offers benefits centered on partners frequently used in daily life, such as convenience stores, cafes, and health & beauty stores.

This collaboration was planned by Emart24 and SKT to provide customers with practical, customer-centric benefits. Both companies expect that the T Universe Pass product will help attract new customers and strengthen customer benefits.

Customers who subscribe to the T Universe Pass pay a monthly subscription fee of 9,900 KRW and receive the following benefits: up to 20% discount on purchases at Emart24; 20% off handcrafted beverages when ordering via Starbucks Siren Order; and benefits worth 10,000 KRW at Olive Young both online and offline. The subscription product is available to anyone, regardless of their mobile carrier.

At Emart24 stores, customers can receive a 200 KRW discount for every 1,000 KRW spent on purchases. By scanning the "T Universe Pass Magic Barcode" at checkout, the discount is applied. The discount can be used once per day, up to a maximum of 4,000 KRW per day and 20,000 KRW per month. However, overlapping discounts are not available for 1+1, 2+1, or already discounted products.

At Starbucks, customers receive a 20% discount on handcrafted beverages ordered through Siren Order, with a maximum benefit of 5,000 KRW per day and 30,000 KRW per month. Olive Young offers benefits worth 10,000 KRW that can be used both online and offline. Customers can enjoy a 4,000 KRW mobile gift certificate, a 3,000 KRW discount coupon for purchases over 20,000 KRW, and a free shipping coupon (worth 2,500 KRW) when using the Olive Young app.

To commemorate the launch of the T Universe Pass product, from August 27 to 31, new subscribers will also receive a 2,000 KRW Emart24 discount coupon, one free Starbucks Tall Americano coupon, and a 2,000 KRW Olive Young gift card. Emart24 plans to sequentially introduce various promotions linked to this subscription product that customers can tangibly experience.

Emart24 offers a variety of partnership discounts, including up to 10% off with KT Membership, Shinsegae Points, CJ ONE Points accumulation and usage, and Korean Air mileage accumulation. Sanghyun Kim, Head of Marketing at Emart24, stated, "Emart24 aims to secure new and loyal customers by introducing a subscription product that provides discount benefits through a partnership with T Universe," adding, "We plan to continue expanding our partners and strengthening benefits to provide customers with a differentiated experience."

This content was produced with the assistance of AI translation services.