Refreshing and Smooth Zero Sugar 'Saero'

Lotte Chilsung's Zero Sugar Soju 'Saero'
Surpasses 100 Million Bottles Sold in Just 7 Months Since Launch

Launched by Lotte Chilsung Beverage in mid-September 2022, 'Saero' is a 'zero sugar' soju that does not use fructose, distinguishing it from existing soju products with its refreshing and smooth taste. In addition, distilled soju has been added to preserve the traditional flavor of soju, and nutritional information labeling for alcoholic beverages was proactively implemented.

Saero features the elegant curves of traditional Korean ceramics and vertical grooves reminiscent of water droplets flowing downward, capturing both Korean and modern sensibilities. The use of a transparent bottle further enhances its premium and trendy image.

Saero received positive reviews from consumers, such as being "smooth to drink and less pungent with alcohol aroma," and quickly gained popularity through word of mouth. Within just over four months of its launch, cumulative sales surpassed 50 million bottles, and in just over seven months, cumulative sales exceeded 100 million bottles. This upward trend continued, and by October last year, about two years after its launch, cumulative sales reached 500 million bottles, establishing Saero as one of Korea's representative soju brands.

Furthermore, last year saw the introduction of 'Saero Salgu', which contains real apricot juice, and this spring, the lineup was expanded with 'Saero Darae', featuring a sweet and tangy flavor with added kiwi juice.

A Lotte Chilsung Beverage official stated, "As 'Saero' has established itself as a new trend in the domestic soju market, we plan to carry out active marketing activities so that it can become the leading representative soju of Korea, beyond just being a zero sugar soju."

This content was produced with the assistance of AI translation services.