Supercent Declares Leap to Global Content Tech Company with New Shareholders

- MC Partners Becomes Largest Shareholder of Supersent, Boosting Global Growth
- Evolving Beyond the Game Industry into a Contents-Tech Company

Supersent Co., a rapidly growing hyper-casual game publisher in the global mobile game market, is embarking on a full-scale global business expansion through a strategic partnership with MC Partners. This deal is regarded as a reflection of the market's strong confidence in Supersent's rapid growth and global competitiveness.

MC Partners acquired shares of Supersent through the Burgo MC AdTech New Technology Investment Association, becoming the largest shareholder. According to industry sources on the 27th, MC Partners formed a co-GP project fund to complete the investment for acquiring Supersent.

Founded in 2021, Supersent is a hyper-casual game publisher that has achieved 11 consecutive quarters of revenue growth, reaching KRW 171.7 billion in revenue and KRW 18.1 billion in operating profit in 2024. It has recorded over 800 million cumulative game downloads, demonstrating continuous growth. Currently, Supersent develops games with over 100 global partners in 20 countries, generating 97% of its total revenue from overseas markets, showcasing strong competitiveness in the global market.

In particular, Supersent's flagship game “Pizza Ready” is the only mobile game released worldwide since 2023 to surpass 200 million cumulative downloads. Additionally, “Burger Please” and “Snake Crash” have each exceeded 100 million downloads, and more than 15 games have surpassed 10 million downloads, maintaining a streak of hits.

Furthermore, Supersent has maintained the No. 1 position among domestic app publishers since 2023. After entering the top 10 global game publishers within three years of its establishment, it rose to 8th place as of March 2025, proving an extraordinary growth trajectory in a short period.

Supersent is expanding not only in hyper-casual games but also into the hybrid casual game market, leveraging its differentiated global publishing capabilities and excellent marketing strategies. Following last year, it is conducting large-scale recruitment this year as well, focusing on securing talent in key roles such as AI development, content strategy, global marketing, and data science. The company plans to accelerate growth through continuous organizational expansion, including the establishment and expansion of global regional bases. Based on this, Supersent intends to fully implement its Contents-Tech strategy, including AI-based game production automation and the establishment of a global creative center.

Contents-Tech refers to a new content business model that integrates the entire process from game development to advertising creative and marketing through AI and data-driven technologies. Supersent’s strategy is to lead a paradigm shift in the global game industry through this approach.

Junshik Gong, CEO of Supersent, stated, “This deal is not a short-term performance-driven approach but a strategic choice to accelerate sustainable growth as a global game publisher amid rapidly changing market conditions and to realize Supersent’s vision. It will be a key driving force for future new business development and the advancement of global operation systems.” He added, “Through the advancement of the development pipeline, demand-driven marketing using AI and data, and differentiated creative strategies, we will lead growth as the first Contents-Tech company that goes beyond games to lead the global market.”

Younghoon Cha, CEO of MC Partners, commented, “Supersent is a very rare case that has discovered a game genre and business model not seen in Korea and proven it with actual results in the global market. It is exceptional globally and unique domestically to have a team capable of creating games loved by hundreds of millions of users worldwide in a short time and possessing publishing capabilities.” He continued, “I have deep trust in CEO Junshik Gong’s strategic insight into the global market and his leadership that has rapidly grown the Supersent team to a global scale. MC will consider various perspectives and provide full support as a long-term partner so that the true agents of the organization?the members?can realize even greater visions.”

This content was produced with the assistance of AI translation services.