Binggrae Launches Low-Sugar Ice Cream Brand 'Deep & Low'

"Deep Flavor, Low Sugar"
Sugar Content Less Than 5g per 100g

Binggrae announced on the 6th that it will launch a low-sugar ice cream brand called 'Deep&Low'.

Deep&Low is a low-sugar brand designed with the concept of "deep taste, low sugar," allowing consumers to enjoy the flavor of ice cream while reducing sugar content. Using allulose, the products are formulated to contain less than 5g of sugar per 100g.

Binggrae's low-sugar ice cream brand 'Deep & Low' products. Binggrae

The first products of Deep&Low are two types of ice milk bars (Crunchy Choco Bar, Crunchy Coffee Bar). Each 'Crunchy Choco Bar' and 'Crunchy Coffee Bar' contains 2.4g of sugar, with calories of 153 kcal and 159 kcal, respectively.

Starting with this new product launch, Binggrae plans to strengthen its competitiveness in the low-spec ice cream market by expanding the Deep&Low product lineup. At the end of this month, two types of Deep&Low cheer packs (Soft Vanilla, Soft Melon) and two types of soft bars (Chewy Choco Bar, Chewy Caramel Bar) are scheduled to be released.

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