Song Ji-hyo Visits 'Glutanex' Pop-up Store at Hyundai Department Store View original image

'Glow Science' Glutanex operated a pop-up store at Hyundai Department Store Kintex branch from February 24 to March 6, showcasing its flagship products. This pop-up store is the second offline event following the Seongsu-dong pop-up, which attracted about 20,000 visitors over ten days, offering discounts on all products and various experiential opportunities.


Brand ambassador Song Ji-hyo personally visited the store on the 2nd, actively engaging with customers and heating up the atmosphere on site.


Glutanex offers a skincare line containing glutathione and a perfume, G.THEJH, created in collaboration with actress Song Ji-hyo, which customers can test directly. Special benefits available only during the pop-up period are also provided.


A Glutanex representative stated, "Through this pop-up, we were able to showcase the excellence of Glutanex products to domestic consumers. Starting with Hyundai Department Store Kintex, we plan to expand offline events to various locations to communicate directly with customers."



Detailed information about the Glutanex pop-up event can be found on the official Glutanex website and SNS accounts.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing