TVING, Menu Category Revamp... Enhancing Content Search Convenience

Top Menu Reorganized into Six Genres Including Drama
Red Dot Feature Added to Short-form and Live Services on Bottom Tab

Domestic native online video service (OTT) TVING announced on the 14th that it has enhanced content search convenience through the reorganization of the top and bottom menu categories.

With this reorganization, TVING provides more detailed menus by genre, allowing users to easily find the content information they want. In addition, TVING enhanced convenience by placing menu buttons on the bottom tab so that users can grasp and use the services provided at a glance.

The top category menu has been reorganized into six categories: Drama, Entertainment, Movies, Sports, Animation, and News. From the app’s first screen, users can select content according to their personal interests starting from the top categories, making it easier to explore content by genre. The Drama and Animation categories have applied a 'Detailed Category Selection Button' that allows users to view both overall and detailed genres individually.

The bottom tab menu added a red dot feature to TVING’s new service 'Short-form' and the free-to-use 'Live' service to enhance category accessibility. For the short-form service launched in December last year, users can freely watch both the main content and short-form videos within the TVING app, allowing them to preview content before watching. Pressing the 'Watch Main Content' button moves users to the main content page, and the 'Wishlist' feature can also be used.

TVING is investing in expanding app usability and upgrading sports content services by introducing multi-view for live broadcasts of the KBO League, providing detailed player data archiving pages, and improving real-time chat TVING Talk. Additionally, TVING is expanding 4K upscaling of content, audio descriptions, and Korean commentary content.

A TVING representative said, "We carried out this menu category reorganization to provide users with a differentiated app usage experience and viewing experience for content," adding, "We plan to continue striving to provide upgraded services throughout this year."

This content was produced with the assistance of AI translation services.