Hyundai Premium Outlet Songdo Opens Family-Only 'Kids Playground'

All-in-One Content to Enjoy with Children
Indoor Mall Structure Unaffected by Season or Weather
"One-Stop Shopping Experience from Parking to Movement and Play"

Hyundai Premium Outlet Songdo Branch is introducing a dedicated zone for family customers called 'Kids Play Ground.' The plan is to offer a differentiated shopping experience for families by creating a new space that brings together content that children can enjoy, including education and play, as well as shopping.

Hyundai Premium Outlet Songdo Branch Kids Playground. Provided by Hyundai Department Store

On the 9th, Hyundai Department Store announced that it has renewed about half of the entire area on the 3rd floor of Hyundai Premium Outlet Songdo Branch to newly establish the Kids Play Ground, covering an area of 3,530㎡ (approximately 1,068 pyeong).

The Kids Play Ground consists of 17 children’s and infants’ brands including fashion, accessories, and toys, as well as various kid-specialized contents such as 'MOKA PLUS,' an art creation and experience space for children, operated by Hyundai Children’s Book Museum (MOKA), and 'Tnitni Plus,' the first outlet store of the play education brand Tnitni that supports healthy growth and development.

Among them, MOKA PLUS, operated by Hyundai Children’s Book Museum (MOKA), is composed of three zones: 'Creative Lab,' where children can create artworks using various materials; 'Art Lounge,' an open library where visitors can relax while enjoying picture books; and 'MOKA Object,' where visitors can enjoy exhibitions by riding MOKA’s symbolic red bus. These zones provide diverse experiences related to art.

Starting this month, a three-month program called 'World Travel with MOKA - Spain,' reflecting MOKA’s educational philosophy to enhance cultural literacy, will be operated. The program includes activities such as playing with fabric food models to make Spanish dishes and appreciating artworks. Additionally, the Kids Play Ground has installed a carousel ride, and there is a permanent pop-up store zone targeting family customers along with a separate resting area.

From the 17th of this month to the 16th of next month, the first solo pop-up store of the Korea Polar Research Institute, a government-funded research institute located in Songdo, called 'Antarctic Expedition Team,' will be held in the pop-up zone. Participating children can become honorary Antarctic members, understand climate change, and undertake missions to protect Antarctica, offering a unique experience.

The Kids Play Ground is designed as an indoor mall structure connected one-stop to the underground parking lot without the need to pass through outdoor spaces, allowing visitors to enjoy it conveniently and comfortably regardless of the season or weather.

A Hyundai Department Store official said, "Kids Play Ground was planned under the concept of 'Our Child’s Imagination Playground, Our Family’s Happiness Lounge.' We will operate it as a kids curation space that provides customized content for family customers with infants and young children." They added, "We will continue to discover and develop related content so that it can become a family-specialized retail representative not only in the Incheon area but also in the southwestern commercial district."

This content was produced with the assistance of AI translation services.