Samsung Electronics Obtains First Government Certification for Personal Data Protection in Robot Vacuum Cleaners

Passed 71 Personal Information Protection Assessment Items
Strong Protection with Knox and End-to-End Encryption Technology

Samsung Electronics announced on the 19th that its robot vacuum cleaner 'Bespoke AI Steam' has become the first robot vacuum cleaner to receive the 'Privacy by Design (PbD)' certification. PbD is overseen by the Personal Information Protection Commission and the Korea Internet & Security Agency (KISA), and refers to the concept of designing products or services to protect personal information from start to finish, including planning, manufacturing, and disposal.

Samsung Electronics robot vacuum cleaner 'Bespoke AI Steam'. Provided by Samsung Electronics

The 'Bespoke AI Steam,' which Samsung Electronics has recently certified, is the first all-in-one robot vacuum cleaner in Korea equipped with a mop steam sterilization function. It thoroughly protects sensitive personal information through Samsung’s proprietary security solution, Samsung Knox. The product applies 'End-to-End Encryption (E2EE)' technology that encrypts all user data, including images and videos captured by the device, within the device itself, preventing personal information from being exploited even if the server is attacked or user accounts are compromised.

Moon Jong-seung, Vice President of Samsung Electronics’ Device Solutions (DA) Division, said, "'Bespoke AI Steam' is a product that strongly protects users’ personal information through Samsung’s unique security solution, 'Samsung Knox.' We will continue to prioritize personal information protection and strengthen security so that consumers can use Samsung AI home appliances with greater confidence."

Earlier in March, Samsung Electronics received the highest 'Diamond' rating in the Internet of Things (IoT) security evaluation conducted by the global certification body UL Solutions for the 'Bespoke AI Steam,' recognizing its security reliability. On the 17th, it also obtained the highest-level (Standard) IoT security certification hosted by the Ministry of Science and ICT and KISA. Samsung Electronics plans to continue introducing differentiated products by attaching the 'IoT Security Certification Label' provided by the Ministry of Science and ICT to its products, enabling consumers to more easily identify and choose safe IoT products.

Meanwhile, the Personal Information Protection Commission and KISA expanded the pilot certification targets this year to include four types of smart home appliances closely related to daily life, such as robot vacuum cleaners equipped with cameras, following last year’s PbD certification for home security cameras (CCTV). The certification criteria consist of 71 inspection items across four areas: ▲basic requirements for personal information processing and protection, including personal information identification and purpose, personal information processing flow, and prevention of unnecessary personal information transmission (14 items) ▲legitimacy of personal information processing (28 items) ▲information security and privacy enhancement (22 items) ▲organizational protective measures (7 items).

Samsung Electronics robot vacuum cleaner 'Bespoke AI Steam'. Provided by Samsung Electronics

This content was produced with the assistance of AI translation services.