Nongshim Targets Indonesia's Noodle Market, the Second Largest in the World

Sensational Day Event in Jakarta
Photo Zones Featuring Shin Ramyun and More, Dining Zones Set Up
"Excluded from Next Year's Food Safety Management Strengthening Target Countries"

Nongshim announced on the 3rd that it successfully held the ‘Shinsational DAY’ event in Jakarta, Indonesia, to promote its new brand locally.

On the 15th of last month, Nongshim held the Shinsational DAY event at Pos Bloc in Jakarta. Additionally, the same event was held on September 28th and 29th at TAMAN LITERASI BLOK M in Jakarta. Both locations are complex spaces where visitors can enjoy various cultures and arts, and have become popular spots especially among local young people.

Nongshim Indonesia Sensational Day Event. Provided by Nongshim

The Nongshim Indonesia Shinsational DAY event was conducted to promote the Shin Ramyun brand to the local MZ generation in Indonesia. Nongshim set up a photo zone with large models of Shin Ramyun, Shin Ramyun Bokkeummyeon, and Shin Ramyun Kimchi, allowing visitors to take pictures. There was also a tasting zone where attendees could sample new brand products, and a ramen mukbang challenge to strengthen communication with local consumers.

A Nongshim official stated, “Indonesia is a key pillar of the Southeast Asian economy and has the world’s second-largest instant noodle market, so we are actively conducting marketing to promote Nongshim. Next year, leveraging the Korea Food and Drug Administration’s success in resolving Indonesia’s non-tariff barriers, we will accelerate our local market penetration with competitive new products such as Shin Ramyun Tomba.”

Meanwhile, the Korea Food and Drug Administration recently announced that Korea has been excluded from Indonesia’s ‘Strengthened Food Safety Management Measures for Instant Noodles’ list. This is the first such measure in about two years since the enforcement of the strengthened measures in October 2022. From this month, Korean-made ramen products shipped to Indonesia can be cleared through customs quickly without submitting test and inspection certificates.

In May, the Korea Food and Drug Administration requested the removal of the strengthened measures during a bilateral meeting with the Indonesian Food and Drug Authority chief, and since September, both countries’ relevant departments have continued food safety discussions, demonstrating diplomatic efforts.

This content was produced with the assistance of AI translation services.