Incheon City Holds Solo Roadshow in Vietnam to Attract Tourism and MICE Events

Incheon City and the Incheon Tourism Organization announced on the 15th that they held an 'Incheon Exclusive Roadshow' targeting local companies and travel agencies in Hanoi and Ho Chi Minh City, Vietnam, over two days on the 12th and 14th.

This event involved 11 member companies of Incheon's MICE Alliance and 6 medical institutions participating together in business consultations and briefings with local industry stakeholders to enhance Incheon's recognition as an optimal city for tourism and MICE, and to collaborate on attracting tourism and MICE groups.

In particular, a total of 280 consultations were conducted at the business meetings held in Hanoi and Ho Chi Minh City, with 30% of them positively considering attracting tourists and hosting MICE events in Incheon, which is evaluated to have expanded actual visits to Incheon by Vietnamese tourists.

Incheon Tourism and MICE Briefing Session. Provided by Incheon Tourism Organization

Additionally, they signed a business agreement with Vietnam VTC, one of Vietnam's major national broadcasters, and visited Ho Chi Minh TV in Vietnam to strengthen the network for promoting Incheon using key local media channels. Along with this, they laid the groundwork for practical tourist attraction by signing business agreements with the Hanoi Tourism Association and local Vietnamese travel agencies.

Baek Hyun, President of the Incheon Tourism Organization, said, "Vietnam is one of the largest markets in terms of Korean inbound tourists and MICE groups. By holding an exclusive roadshow with participation from the regional MICE Alliance and medical institutions, we have created an opportunity to attract Vietnamese tourists to Incheon in the future."

This content was produced with the assistance of AI translation services.