Shinsegae Centum City Opens Premium Home Appliance Brand 'Miele Experience Center'

Shinsegae Centum City has opened the 'Miele Experience Center,' a German premium home appliance brand with 125 years of tradition, on the 7th floor lifestyle specialty hall.

Miele Experience Center. Provided by Shinsegae Centum City

This is the first time that Miele's flagship products, such as hood-integrated induction cooktops, dishwashers, and refrigerators, can be directly experienced by customers at a department store.

Miele expects to meet even more consumers by opening an experiential store at the Centum City branch, which has grown from a Busan-based store to a nationwide department store.

In particular, at the end of this month, a chef will be invited to conduct a cooking demonstration using the induction cooktop, and until the 30th, Miele eco bags and umbrellas will be given as event participation gifts (limited quantity).

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