Yura Holds Opening Ceremony of Hospitality Center Seoul

[Emmanuel Frost, CEO of JURA, Dagmar Schmidt Tartari, Swiss Ambassador to Korea, and Lee Woon-jae, CEO of HLI Co., Ltd. (from left), attending the opening of the JURA Hospitality Center Seoul and the new product launch show]

Swiss premium fully automatic coffee machine brand JURA held the opening ceremony of the ‘JURA Hospitality Center’ (hereinafter referred to as the ‘opening ceremony’) and a new product launch show on the 24th at the JURA Korea headquarters located in Gangnam-gu, Seoul, and the Chosun Palace Hotel.

The opening ceremony was attended by JURA CEO Emanuel Probst, CEO Lee Woon-jae of HLI Co., Ltd., the official importer and distributor of JURA in Korea, Dagmar Schmidt Tartagli, Swiss Ambassador to Korea, and Korean business partners. JURA CEO Emanuel Probst explained the reason for establishing the JURA Hospitality Center in Seoul as the second in Asia and the significance of the Korean market, while Michael Wegmuller, Head of JURA Marketing Services, introduced the new products and latest technologies that JURA will present in Korea.

At the opening ceremony held by JURA Korea, attendees received cold brew lemon extracted with the GIGA10 by a JURA barista as a welcome drink. Following congratulatory speeches by CEO Lee Woon-jae, JURA CEO Emanuel Probst, and Swiss Ambassador Dagmar Schmidt Tartagli, they watched the ribbon-cutting ceremony commemorating the opening of the JURA Hospitality Center Seoul and shared their congratulations.

[Home and Commercial Coffee Machines Featured at Yura (JURA) New Product Launch Show]

At the JURA new product launch show held at the Chosun Palace, there were opening speeches by CEO Lee Woon-jae and JURA CEO Emanuel Probst, a new product presentation by Michael Wegmuller, Head of JURA Marketing Services, and an experience and tasting event featuring the newly launched JURA home coffee machine GIGA10, officially launched in Korea on the 18th, as well as the S8, commercial coffee machines W8, and X10.

The JURA Hospitality Center, which opened in November last year, is a premium service center that provides a one-stop integrated service of seven stages including precise diagnosis, repair, cleaning, descaling, and washing of coffee machines using the same dedicated equipment as the Swiss headquarters. It is equipped with the latest facilities capable of repairing 14 JURA coffee machines simultaneously, and 10 professional engineers are stationed to provide the best after-sales service that meets Switzerland’s strict quality standards.

Since the center’s opening in November 2023, JURA has provided after-sales service for approximately 785 coffee machines by the end of September, nearly double the 441 units serviced during the same period last year. This is the result of providing more meticulous and professional services to multiple customers at once through the JURA Hospitality Center.

JURA CEO Emanuel Probst stated, “About 500,000 Korean households and 35,000 various businesses use JURA coffee machines daily. The JURA Hospitality Center, operated based on excellent technology and craftsmanship, will become a focal point for providing the highest quality customer service experience in Korea.” He added, “We will continue to strengthen relationships with Korean business partners to introduce a wider variety of coffee machines in the Korean market and dedicate ourselves to ensuring Korean customers experience the best specialty coffee.”

CEO Lee Woon-jae of HLI Co., Ltd. said, “It has already been 23 years since we introduced JURA to Korea. During that time, the Korean coffee market has grown rapidly, and JURA has firmly established itself as a premium brand.” He added, “We will continue to strive to consistently communicate JURA’s pursuit of innovation, design, and customer service experience to Korean consumers.”

JURA, a Swiss premium fully automatic coffee machine brand, is a company with a 90-year history and has introduced about 8 million coffee machines to approximately 50 countries worldwide. It entered the Korean market in 2000, and HLI Co., Ltd., a brand developer company that carefully selects the best brands and products worldwide to introduce domestically, is responsible for the official import and distribution of JURA in Korea. JURA coffee machines can be purchased at major department store JURA stores nationwide, the official JURA online mall ‘A La Carte Mall,’ and the JURA Naver brand store.

This content was produced with the assistance of AI translation services.