SOOP with Changed Name, Participates in G-STAR After 5 Years

Streaming platform SOOP announced on the 25th that it will participate in G-Star 2024 next month for the first time in five years.

Following its name change in March, SOOP also rebranded its domestic live streaming platform from AfreecaTV to SOOP on the 15th of this month after 18 years. This participation in G-Star 2024 marks its first offline event since 2019 and the first since completing the rebranding to SOOP. The slogan, 'Let's ( ) with SOOP,' conveys the message that 'You can do everything with SOOP.'

The booth, designed in the shape of SOOP's logo, is divided into three main areas. In the Event Zone, various interactive events will be held for users. Participants can join programs such as quizzes related to the rebranded SOOP using kiosks, guessing the new SOOP mascot characters called 'SOOPERS,' and demonstrations of artificial intelligence (AI) technology.

All participants in the stamp rally held in the Event Zone will receive a SOOP honorary employee ID card recognizing them as members of SOOP, along with random prize draws. Additionally, there will be a sales zone where visitors can purchase brand goods and merchandise from the professional esports team 'Gwangdong Freecs.'

Furthermore, a Streamer Zone will be prepared. This zone will be open for streamers from SOOP and other platforms to freely use, fostering communication among streamers. On the Stage Zone, fan meeting content and other activities will be held to enable streamers to actively interact with users offline.

This content was produced with the assistance of AI translation services.