Juun.J Opens Pop-up in Seongsu-dong... Showcasing Signature Bags and Hooded Zip-ups

Popup Store Operation at 'Stage35 Seongsu' Until the 10th of Next Month
Special Edition Launch Targeting Young Customers

JUUN.J, the global brand of Samsung C&T Fashion Division, announced on the 21st that it will open a pop-up store at Stage35 Seongsu, a complex cultural space located in Seongsu-dong, Seongdong-gu, Seoul, and operate it until the 10th of next month.

JUUN.J presented the concept of this pop-up store as 'Monsterverse (Monster + Universe)'. The monster symbolizes a being with transcendental abilities, starting with the question of what kind of monster each person dreams of, and carries the meaning of discovering a new universe where diverse identities come together.

Inside Junji's Stage35 Seongsu pop-up store. [Photo by Samsung C&T Fashion Division]

In particular, reflecting the regional characteristics of Seongsu, a capsule line was composed of items preferred by the younger generation and presented as a special edition. The signature bag, 'JUUN.J Monster Bag,' was released in a version with a more refined silhouette and various materials and colors applied.

JUUN.J reinterpreted the 'Monster,' meaning a mysterious creature, from the brand's unique perspective, embodying creativity and transcendence. A distinctive design was applied where the bag is opened and closed with zippers attached to both sides of the handle. The JUUN.J Monster Bag is designed with a unique and exaggerated silhouette, featuring external pockets on the front and back, and internal compartments such as a wireless earphone pocket and card slots, ensuring practicality. Representative products of this Seongsu special edition include the leather tambourine bag, nylon square bag and hobo bag, and mini leather bags made of enamel material with a half-moon shape and gloss.

JUUN.J applied colors such as matte and glossy black, the signature colors, as well as ivory, pistachio, and blue not only to accessories but also to clothing. The product range was diversified with T-shirts reflecting the JUUN.J Monster graphic print, reversible varsity jumpers and hoodie vests, and oversized dying hood zip-ups.

Lee Moo-young, Executive Director of the Men's and Contemporary Business Division, said, "This year, we opened stores in China and Milan to provide global customers not only with products but also with spatial experiences, presenting the future and direction of JUUN.J," adding, "Based on the special capsule line for the Seongsu pop-up, we hope customers personally experience various attempts centered on JUUN.J's identity."

This content was produced with the assistance of AI translation services.