Featuring, Targeting the Japanese Market... Influencer Marketing 'Featuring Japan' Launched
Partnering with Japanese Integrated Advertising Agency 'Flag' to Enhance Solution Advancement
Global SNS data analysis company Featuring announced on the 17th the launch of its localized influencer marketing solution for the Japanese market, ‘Featuring Japan’.
Featuring Japan is the Japanese version of the AI all-in-one influencer marketing solution, developed and implemented to suit local business needs. To provide an optimized solution for the Japanese market, Featuring formed a partnership in February with ‘Flag,’ one of Japan’s leading comprehensive advertising agencies, and enhanced the solution through consultations with Japanese marketing experts.
Featuring Japan automates the entire influencer marketing process, from influencer search to marketing collaboration proposals and result analysis. By simply entering conditions or marketing keywords, users can easily find influencers and see the expected efficiency when collaborating with them. Additionally, after collaboration, it provides metrics such as total views, response rates, and average engagement rates per campaign, enabling efficient marketing management.
In particular, for X (formerly Twitter), which has high usage rates in Japan, the solution was designed considering metrics like retweets, shares, and saves, implementing a customized influencer marketing solution tailored to the characteristics of each SNS channel. Featuring expects strong demand for Featuring Japan services from local Japanese companies and brands seeking influencer marketing, as well as global agencies and comprehensive advertising agencies.
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Jang Ji-hoon, CEO of Featuring, stated, “We focused on thoroughly localizing the solution to enhance its completeness. Moving forward, we will continue updating the solution to meet Japanese marketing needs and aim to establish ourselves as a global cross-border marketing solution company possessing influencer impact data from various countries.”
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