Medipil, Entry into Japan Loft Plaza Store

- Japan's Largest Lifestyle Shop Loft and Plaza to Open 750 Offline Stores Within the Year
- Focus on Strengthening Popular Product Awareness Through Loft Pop-up Events

Medipil, a derma skincare brand that continues to sell out across various beauty distribution channels such as Olive Young, Daiso, and home shopping, is officially entering the Japanese beauty market by opening stores in 150 offline locations at Japan's largest lifestyle shops, Loft and Plaza. Starting with Loft and Plaza, Medipil plans to expand to 750 offline stores within the year through various distribution channels including Hands and Don Quijote.

Medipil will participate in Japan's large-scale beauty festival, 'Loft Cosme Festival 2024AW,' to announce its offline market entry. This festival, themed 'starlight,' showcases new cosmetic brand products through Loft's online and offline channels.

Medipil’s key products, which ranked number one in sales at Olive Young and caused sell-out crazes across various channels including Daiso in Korea, are set to target the Japanese market. In particular, five popular products including the Red Lacto Collagen Clear 2.0 Foam Cleanser, Cleansing Oil 2.0, and Wrapping Mask will be pre-launched at a pop-up event held on October 12 at major Loft stores. During this event, a product demonstration and experience event for the Wrapping Mask, which gained attention as a sold-out item in Korea, will be conducted in collaboration with mega influencers.

At the end of October, pre-sales will take place at 200 stores including Hands, Cosme, and Shopin, followed by official store openings. In November, the brand plans to expand to 150 major Don Quijote stores and smaller variety shops such as Creamare. Next year, Medipil aims to broaden consumer touchpoints to a total of 14,000 offline stores, including drugstores like Matsumoto Kiyoshi and Cocokarafine, as well as FamilyMart convenience stores.

A Medipil representative stated, “Through the Loft pop-up event, we plan to promote the excellence of K-beauty and carefully analyze Japanese consumers’ responses to introduce customized products.”

Meanwhile, Medipil, a derma skincare brand, is the flagship brand of Skin Idea, a holding company under MDP Holdings (CEO Jeong Hoe-hoon), a Morgan Stanley PE subsidiary. It offers innovative products that combine premium ingredients carefully selected by aesthetic experts with patented derma technology. Skin Idea, which exports to 75 countries worldwide, develops high-performance derma skincare products that aim for immediate and lasting skin improvement effects tailored to various skin types through thorough research and clinical trials.

This content was produced with the assistance of AI translation services.