"MZ and Foreigners Targeted"… Jeju Samdasoo Targets Jongno Hotspot 'Ikseondong'

Popup Event in Ikseon-dong, Seoul for Two Weeks Starting from the 11th

Jeju Samdasoo announced on the 7th that it will showcase its brand pop-up store "A New Wave of Calm Everyday Life, WAVE" in Ikseon-dong, Jongno-gu, Seoul, starting from the 11th.

This Jeju Samdasoo pop-up store is a space where consumers can directly experience the brand, serving as a communication channel with diverse customers including those in their teens and twenties as well as foreigners. Visitors can enjoy various exhibitions that convey Jeju Samdasoo’s clean image and brand philosophy, along with unique experiential events proposing fresh changes in daily life. The pop-up store will be held for two weeks from the 11th to the 24th at ‘Nudite Ikseon’ located in Ikseon-dong, Jongno-gu, Seoul.

Upon entry, visitors can experience customized programs based on five diagnostic results through a simple type test. Jeju Samdasoo tasting services tailored to each personality type, such as 'Calm Lake Type' and 'Refreshing Sea Type,' along with type-specific games and goods, will be provided.

Additionally, various brand experience spaces including ▲a photo zone capturing the essence of Jeju ▲Jeju Samdasoo’s eco-friendly history zone ▲guestbook zone ▲reward zone will be operated across indoor and outdoor spaces spanning three floors. On the rooftop, fitness programs such as yoga and Pilates will be offered to pre-registered participants, while customers waiting on-site can enjoy the outdoor quest game ‘Ikseon WAVE.’

Baek Kyung-hoon, President of Jeju Development Corporation, said, "We hope that through this pop-up, people can experience small changes in their daily lives with Samdasoo, and we ask for much interest and visits. Going forward, Jeju Samdasoo plans to continuously provide diverse and enjoyable experiences that deliver greater value to customers’ everyday lives."

This content was produced with the assistance of AI translation services.