From Jelly to Pudding... Shinsegae Centum City Introduces 'Pui', a Lip Paradise for K-Beauty Lovers

Shinsegae Centum City is introducing 'fwee', a brand that has gained popularity among many beauty enthusiasts for its moist and bouncy texture.

Customers who visited the fwee store.

Unlike previous pop-ups, this pop-up store will showcase the brand-new 'Lip & Cheek Gloi Jelly Pot' and the 'NEW Custom Keyring' that customers can select and assemble themselves, making Busan the first place to experience fwee's latest offerings.

The test zone, filled with a variety of vibrant colors, allows visitors to try out different products and experience an impressive color spectrum of 61 shades.

'Jelly Chat', a private space where visitors can communicate with fwee brand representatives, has received tremendous interest, with reservations closing just two days after opening on September 3.

During the 12 days of the fwee pop-up store, Jelly Chat will interact with 720 customers, providing each pre-registered guest with one full-size Gloi Jelly Pot and one jelly keyring.

Even without a reservation, visitors can enter the pop-up and make purchases, with various events prepared for those who visit the store.

By adding the brand as a friend on social media, customers receive a 1,000 KRW discount coupon per item purchased, can participate in a social media check-in event, and those who make a purchase are eligible for a daily lucky draw with 100 guaranteed winners.

Additionally, with the purchase of just one pop-up product, customers will receive the iconic jelly keyring and stickers, and depending on the purchase amount, additional gifts such as a lip brush or pouch will be provided.

This vibrant fwee pop-up store will be open until the 26th of this month at Hyperground on B2 of Shinsegae Department Store.

This content was produced with the assistance of AI translation services.