MZ and Foreigners Targeted... Jeonggwanjang Opens Experiential Concept Store at The Hyundai Seoul

Strengthening Experiential Content with Everytime Popup Booth and Packaging Object Zone
Inside the Food Hall

Jung Kwan Jang announced on the 30th that it has established an experiential concept store at The Hyundai Seoul in Yeouido, Yeongdeungpo-gu, Seoul, where visitors can see the history and evolution of its main products.

The Jung Kwan Jang The Hyundai Seoul store is located on the B1 floor food hall, Tasty Seoul, covering an area of 49.7㎡ (approximately 15 pyeong). The store interior features a clean and modern white tone with red accents symbolizing Jung Kwan Jang's vitality and passion, in line with the brand identity of 'JUNG KWAN JANG' as a global health food solution brand.

Jungkwanjang The Hyundai Seoul Store
[Photo by KGC Ginseng Corporation]

At the center of the store, a Jung Kwan Jang Everytime pop-up booth has been installed to offer a unique brand experience to the 2030 generation. The pop-up features stylish designs such as a back wall made with Jung Kwan Jang Everytime film. Various fun activities, including the Catch the Everytime game event for visitors, are also available. The Catch the Everytime game involves catching the new Everytime product appearing on the pop-up booth touchscreen to increase the score.

One corner of the store is dedicated to a packaging object zone where premium packaging services are offered. This area provides Jung Kwan Jang’s special wrapping services, including traditional bojagi wrapping, yongdonbo (money pouch), and eco-friendly packaging such as reusable bags. In the future, various goods like health pouches, norigae (traditional ornaments), and brooches will also be developed.

A KGC Ginseng Corporation official stated, "Considering the characteristics of The Hyundai Seoul, which has a high proportion of visits from the MZ generation (Millennials + Generation Z) and foreigners, we have introduced experiential content that allows visitors to feel the unique vitality of Jung Kwan Jang." They added, "We plan to strengthen communication with customers through distinctive brand content and services in the future."

This content was produced with the assistance of AI translation services.