900-Pyeong 'Sweet Park' Opens on B1 of Daegu Shinsegae Department Store... 24 Popular Dessert Shops Join

Daegu Shinsegae Department Store opened 'Sweet Park,' a collection of popular domestic and international dessert shops, on the 25th. By bringing the know-how of Sweet Park, a dessert specialty zone that achieved success at the Gangnam branch, the store aims to further solidify its status as the leading landmark department store in the Daegu-Gyeongbuk region.

Daegu Shinsegae Sweet Park is located in the B1 food hall, occupying a space of 900 pyeong (about 2,975 square meters). After its opening in 2016, Daegu Shinsegae began its first major food hall renovation at the end of last year. In April this year, the store introduced a supermarket specializing in ultra-fresh groceries, and now, just three months later, it has completed the renewal by unveiling Sweet Park, which features popular domestic and international eateries as well as rest areas.

Pierre Herm? store located on the B1 floor of Sweet Park in Daegu Shinsegae.

First, a large number of dessert brands that proved popular at the Gangnam Sweet Park are making their debut. Notable examples include 'Pierre Marcolini,' the premium chocolate brand designated by the Belgian royal family, and 'Mille Un,' led by chef Seo Yong-sang, who achieved a grand slam at France's top three bakery competitions. Other popular stores that drew long lines at the Gangnam branch, such as the salt bread specialty 'Betong' and the seasonal fruit cake brand 'Seasonique,' are also being introduced at a regional department store for the first time.

There are also experiential stores where you can watch warm and crispy desserts being freshly made, such as Japan's famous mille-feuille dessert 'Gariguette' and Apgujeong's churros hotspot 'Minute Papillon.' Nationwide 'bread pilgrimage' destinations with unique menus, including Busan's top-three bakery 'Gentz Bakery' and Gwangju's neighborhood favorite 'Somaek Bakery,' have also been brought together.

Additionally, four deli brands are being introduced: 'Sogeumjip Sandwich,' which sparked the jambon-beurre sandwich craze in Korea; 'Lunagio Pizzeria,' offering Neapolitan-style wood-fired pizza; 'Meallions,' which features a variety of healthy European dishes such as salads and smorrebrod (Danish open sandwiches); and the world-famous acai bowl brand 'Oakberry Acai.'

Meanwhile, since Shinsegae Department Store introduced Sweet Park at its Gangnam branch in February, the dessert specialty zone has attracted an average of 1.34 million visitors per month, enjoying great popularity. Notably, the proportion of new customers with no previous purchase history reached 28%, far exceeding the company-wide average of 16%, demonstrating a strong customer draw.

Shinsegae Department Store plans to continue Sweet Park's success at Daegu Shinsegae. Daegu is known as the 'mecca of dining franchises' and is recognized as a region keen on F&B trends and gourmet hotspots. The fact that Daegu Shinsegae is located in the Dongdaegu Complex Transfer Center, a major transportation hub with high foot traffic, is another reason for high expectations.

To celebrate the opening of Sweet Park, Daegu Shinsegae is offering special shopping benefits. From the 25th to the 4th of next month, customers who spend over 50,000 won with a partner card at Daegu Shinsegae will receive a 5,000 won discount coupon for use at Sweet Park. Additionally, during the same period, customers who post a Sweet Park purchase review on social media with the required hashtags (#DaeguShinsegae, #SweetPark) can receive a 'Freshly Squeezed Juice' at 'Cheongdamasil' on B1.

Beauti store located in Sweet Park on the B1 floor of Daegu Shinsegae Department Store.

Each store is also hosting a variety of events. At 'Brauter x Half,' from the 29th to the 4th of next month, a 5+1 bread promotion is offered (the free bread can be chosen from salt bread or pretzel varieties). 'Madame Pierre Auge' is running a 3+1 pudding event from the 25th to the 28th. At 'Minute Papillon,' the first 10 customers each day from the 25th to the 27th will receive a limited-edition glass cup.

At 'Somaek Bakery,' customers who post a review on social media from the 25th to the 28th will receive the signature '72-layer tissue bread.' 'Gentz Bakery' is holding a lucky draw event with various prizes for customers who spend over 30,000 won. 'Sogeumjip Sandwich' will give a coffee voucher to every customer. In addition, each brand has prepared various events and benefits to celebrate the opening.

Daegu Shinsegae Store Manager Kim Eun, Executive Vice President, said, "With the opening of Sweet Park, featuring differentiated F&B curation and a luxurious space, we are presenting a completed food hall. This will be an opportunity for Daegu Shinsegae to take another step forward as a 'gourmet destination' not only in Daegu and Gyeongbuk but throughout the country."

This content was produced with the assistance of AI translation services.